WebOver50 Turns Web-Wary Boomers and Seniors into Social Media Mavens

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While boomers and seniors are a fast-growing demographic for social networking, many over50s have dismissed Facebook and other social media as unsafe, overwhelming and time-consuming. A new blog called WebOver50 is turning the web wary into social media mavens by explaining why and how to use social networking and other web apps safely.

WebOver50 helps boomers and seniors become web savvy

Over50s can choose not to use social media, but that decision should be based on knowledge, not ignorance or fear.

Web-wary boomers and seniors now have a trustworthy resource for getting up to speed on Facebook, Twitter and other social media tools. The recently launched blog WebOver50 sorts through the glut of web apps and identifies those most useful to over50s. It explains the whats and whys of the web in plain English. It tells over50s how to surf the web safely.

“Over50s often have a knee-jerk reaction to Facebook, Twitter and other social media. ‘It’s dangerous; it’s a waste of time. Not me! No way!’ Their fears about privacy trump the huge benefits they can get from the web,” says Marilynne Rudick, the blog’s publisher.

WebOver50 tells over50s about benefits: worthwhile web apps that help them communicate with family and friends, find jobs, save money, and get up-to-the minute updates on health issues and consumer products. “Over50s can choose not to use these new web apps, but that decision should be based on knowledge, not ignorance or fear,” says Rudick.

WebOver 50 is quickly acquiring subscribers and converting web-wary boomers and seniors into social media mavens. Among the most popular posts:

  • Five Reasons You Can't Afford to Dismiss Social Networking
  • Safe Social Networking: What Advice Should You Give Your Kids?
  • YouTube for How To’s: Just-In-Time Learning
  • Are Your Spices Older Than Your Kids?

About WebOver50
WebOver50 came about because of a growing digital divide between those who grew up with computer technology and those over 50 who grew up in a print world, explains Marilynne Rudick, the blog’s publisher. Boomers and seniors have mastered the tools they need for their jobs, but there’s a hard core that resists using social media and other web apps. WebOver50 helps boomers and seniors cross that digital divide.

About Marilynne Rudick
Marilynne Rudick believes the web is wasted on the young. Her WebOver50 blog explains web apps—social networking, blogging, YouTube, and the treasure trove of new web tools—for people like herself: an over50 history major.

For the past 30 years Rudick has parlayed her lack of technical know-how into a career, explaining computers and technology to non-techies. In 1996, Rudick co-founded E-WRITE, a writing training and consulting company specializing in online writing. She has written web content for corporate clients (Sallie Mae, GEICO, eSylvan), government (Smithsonian National Air and Space Museum, and the National Cancer Institute) and nonprofit organizations (Muslims on Screen and TV, Pan American Health Organization).

She is co-author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents, now in its 12th printing.

To learn more about WebOver50 please visit: http://www.WebOver50.net

Marilynne Rudick, publisher, WebOver50


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