WebPosition to Showcase Its New Search Engine Optimization Features

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BETA tools make it easier for SEO professionals to increase search rankings and traffic

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“The addition of the PageCritic and InLinks BETA features broadens our entire suite of SEO offerings to the serious SEO practitioner,” said Korina Stark, senior product manager of WebPosition.

WebPosition, a provider of online SEO tools owned by metasearch provider InfoSpace, Inc. (NASDAQ: INSP), will present demonstrations of its two new BETA features at the WebPosition booth during the 2011 SMX Advanced Conference held June 7-8, 2011, in Seattle, WA. The two beta features are:

PageCritic, an on-page keyword use optimization tool, which analyzes how a keyword phrase is used as compared to top ranked pages for the same keyword, and provides prioritized optimization tips specific to the competition for that keyword, rather than generic suggestions.

InLinks, an inbound link analysis tool, which helps uncover linking websites, the content of the linking text, the pages receiving those links and the status of those pages. Inbound marketers can dive deeper by exploring which linking domains use what anchor text, what anchor text leads to which pages, and how “follow-friendly” those links are. InLinks can focus purely on the internal links within a website, external links to a website, or both.

Together, these features offer a full portfolio of valuable tools to make the optimization process easier, from monitoring keyword positions on up to 400 international search engine variations, fine tuning keyword placement on pages that have not been published yet, to discovering the internal link structure of a competitor.

“The addition of the PageCritic and InLinks BETA features to WebPosition’s popular SEO ranking tool, WebPosition Reporter, broadens our entire suite of SEO offerings to the serious SEO practitioner,” said Korina Stark, senior product manager of WebPosition at InfoSpace.

“What’s wonderful about InLinks is that the data is interactive,” said Stark. “Simply click an anchor to see which domains use it, see if all a domain’s links to you are identical, or if a page is receiving links with terms you’re optimizing for. This approach allows for a deep understanding of links to a website.”

Demonstrations of the two BETA features will be held throughout the SMX conference. Visit WebPosition’s exhibition booth to see how your webpages can be further optimized for better search engine results.

For additional information on WebPosition’s SEO tools, please visit http://www.webposition.com.

About WebPosition
WebPosition, a business of InfoSpace, Inc. (has been the pioneer in Search Engine Optimization (SEO) software since the launch of the original WebPosition Gold in 1997. WebPosition launched its Software-as-a-Service (SaaS) offering in May 2010, continuing its history of innovation.

About InfoSpace, Inc.
InfoSpace, Inc., a leading developer of metasearch products, is focused on bringing the best of the Web to Internet users. InfoSpace's proprietary metasearch technology combines the top results from several of the largest online search engines, providing fast and comprehensive search results. InfoSpace sites include Dogpile® (http://www.dogpile.com), InfoSpace.com® (http://www.infospace.com), MetaCrawler® (http://www.metacrawler.com), WebCrawler® (http://www.webcrawler.com), and WebFetch® (http://www.webfetch.com). InfoSpace's metasearch technology is also available on nearly 100 partner sites, including content, community, and connectivity sites. In addition, the Company operates an e-commerce channel that includes a collection of more than 200 specialty retail stores under the Mercantila®(http://www.mercantila.com) brand and an innovative online search engine optimization tool, WebPosition® (http://www.webposition.com). More information may be found at http://www.infospaceinc.com.

InfoSpace.com, InfoSpace, Dogpile, MetaCrawler, WebCrawler, WebFetch, Mercantila, and other marks are trademarks of InfoSpace, Inc. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

SOURCE: InfoSpace, Inc.
InfoSpace, Inc.
Stacy Ybarra, 425-709-8127
stacy(dot)ybarra(at)infospace(dot)com

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