Siteworx Leads Web Redesign For Millennial Media, Inc.

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Siteworx, Inc. announced today the launch of the newly redesigned Web site for Millennial Media Inc., the largest and fastest growing mobile advertising network in the U.S. The Web site redesign seeks to create an improved online destination for top brand advertisers and publishers interested in learning how to integrate mobile advertising into their media plans.

Millennial Media Web Redesign

Siteworx' contemporary, interactive design for our wired Web site enables brand advertisers to easily navigate an informative site that speaks to our mobile creativity and innovation.

Siteworx, a leading interactive agency with deep Web content management (WCM) expertise, announced today the launch of the newly redesigned Web site for Millennial Media Inc., the largest and fastest growing mobile advertising network in the U.S. The Web site redesign seeks to create an improved online destination for top brand advertisers and publishers interested in learning how to integrate mobile advertising into their media plans.

As the project's exclusive partner, Siteworx created a comprehensive redesign that maintains a consistent brand experience with Millennial Media's robust mobile presence. Siteworx spearheaded a complete renovation of the existing design, delivering enhanced color schemes, imagery, and organization to better complement Millennial Media's reputation of innovation and creativity. In addition, Siteworx worked to improve the site's navigation and homepage Flash capabilities to provide visitors with a more interactive, streamlined Web site that better engages target customers with its clean and contemporary look and feel.

"Millennial Media's reach and impact in the mobile industry remains unparalleled," said Giovanni Calabro, vice president of user experience for Siteworx. "Our goal was to complement their mobile expertise by designing a wired Web site that not only reflects their longstanding reputation, but also has an effective B2B play by engaging target customers and current partners through highly-interactive and easy-to-navigate components."

"Millennial Media's refreshed Web site reflects the depth and breadth of our mobile advertising expertise," added Erin (Mack) McKelvey, vice president of marketing for Millennial Media. "Siteworx' contemporary, interactive design for our wired Web site enables brand advertisers to easily navigate an informative site that speaks to our mobile creativity and innovation."

For nearly a decade, Siteworx' holistic approach to Web design and application development has helped a wide variety of clients - from interactive marketers to technology leaders -- to achieve their online brand ambitions with measurable business results. Millennial Media's Web site redesign reflects Siteworx' combination of technical and design expertise. By employing the best technology tools behind creative exteriors, Siteworx develops addictive and enduring Web sites that connect with target audiences.

About Siteworx, Inc.
Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit http://www.siteworx.com.

About Millennial Media, Inc.
Millennial Media, the largest and fastest growing mobile advertising network in the U.S., offers the only true, end-to-end platform for mobile advertising - with full-service and self-service solutions designed to meet a vast spectrum of advertising objectives. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at http://www.twitter.com/millennialmedia.

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Karyn Barr

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