“The biggest win for our client, Swimwear Galore, is that the vast majority of the 2,023 calls that came directly from this mobile advertising campaign are high-quality sales leads,” explained Mike Rhodes, founder of WebSavvy
(PRWEB) March 19, 2012
Innovative digital search marketing agency, WebSavvy, have celebrated a huge win after generating over two thousand sales leads in one month for an online retailer using a mobile advertising campaign.
WebSavvy have demonstrated why they are certified Google AdWords experts after revealing the results of a highly successful mobile advertising campaign. The ‘click to call only’ promotion generated 2,023 new sales leads in January for an online retailer, showcasing WebSavvy's ability to harness the worldwide boom in consumers using mobile devices to search and buy online.
This campaign also demonstrated the cost-effective nature of mobile marketing, as each call only cost the client a mere eighty-one cents each.
“The biggest win for our client, Swimwear Galore, is that the vast majority of the 2,023 calls that came directly from this mobile advertising campaign are high-quality sales leads,” explained Mike Rhodes, founder of WebSavvy.
“Each call came from a potential customer who specifically searched for a product that Swimwear Galore sells. It only takes one tap and that future customer is taken from a Google search on their iPhone and put into direct contact with the company's sales team.”
The numbers of consumers using their mobile to browse the web has literally exploded since the iPhone appeared in 2007.
According to Google, growth in mobile web browsing during the past 12 months alone has been a staggering 400%, and as such, companies can no longer afford to ignore this powerful marketing channel.
“So few businesses in Australia are making use of this tool, so it is an absolute gold mine for our clients right now,” stated Mr Rhodes.
“The reality of mobile advertising is that consumers can be walking down the street or standing in a competitor’s store, type in a phrase relating to your business and be immediately connected to one of your sales team.”
‘Click to call only’ ads typically take up to a third of the mobile screen’s real estate and have the phone number as the only clickable part of the promotional text.
They are particularly beneficial for businesses that haven’t yet been able to invest in a mobile specific site.
WebSavvy's recipe for success is simple
WebSavvy’s online lead generation systems have created over $100m of sales for its Australian clients in the past two years alone.
By keeping a constant eye on trends that are occurring within the ever-evolving sphere of Pay Per Click Advertising, WebSavvy have been able to help many clients like Swimwear Galore to benefit from online advertising tools they would have otherwise been unaware of.
This specific AdWords campaign gave Swimwear Galore the ability to cash in on the rapid growth in mobile searching, with over two thousand high-quality sales leads being delivered from a simple ‘click to call only’ advertisement.
For more information, visit WebSavvy.
WebSavvy specialises in Google AdWords marketing and was the first Australian company to be awarded Google’s Certified Search Partner status.
Founded by Mike Rhodes who is widely recognized as the leading Australian voice on Pay Per Click Advertising, the WebSavvy philosophy is simple: fast results for the best possible return on investment.
Their approach to integrated search marketing suits advertisers of all sizes and in addition to innovative Google AdWords campaigns, includes landing page design, tracking results and improving website conversion rates of websites.