Jaguar And Ray Ban Team Up With Original Web Series, The Bannen Way

Share Article

The original web series, The Bannen Way, attracts major brands: Jaguar, Ray Ban, Mui Mui, Prada and Apple. Shot on the new RED camera, the slick, sexy fast-paced web series, seamlessly integrates product placement into the webisodes.

Stana Katic & Mark Gantt

We're excited to have these major brands as part of our series from the inception. It's a win-win situation for everyone; we get to play with the cool new toys, while brands benefit from both product placement and sponsorship.

The original web series, The Bannen Way, attracts major brands: Jaguar, Ray Ban, Mui Mui, Prada and Apple. The Bannen Way is a slick, sexy, fast paced series, with high production value and sexy girls, targeting the 18-34 male demographic. The humor and tone is akin to films like Ocean's 11, Kiss Kiss Bang Bang and Out of Sight. The Pilot Webisodes are now completed, and more branding partners are coming on board.

Co-Creator, Mark Gantt, plays the lead role of Neal Bannen, a charming thief who struggles to leave the criminal lifestyle behind. Bannen drives the newly designed Jaguar XF, sports the new iPhone and sleek silver Ray Bans. Stana Katic stars as Bannen's love interest, Madison, who coolly wears Prada sunglasses. Stana recently completed the highly anticipated James Bond film, Quantum Of Solace and Frank Miller's, The Spirit

Jesse Warren, Co-Creator and Director, said of collaborating with brands before the web series was shot; "We're excited to have these major brands as part of our series from the inception. It's a win-win situation for everyone; we get to play with the cool new toys, while brands benefit from both product placement and sponsorship."

About Bannen Films
Bannen Films is a newly developed Independent Production Company that seeks to combine new talent with established industry professionals to create high production value at an affordable price point. Bannen Films plans to develop future TV and Film projects as well as web ventures. For more information visit: http://www.thebannenway.com.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone For more information on Apple products: http://www.apple.com.

About Jaguar
Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. For more information on Jaguar: http://www.jaguarusa.com

About Luxottica Group S.P.A.
Luxottica Group is a global leader in eyewear, with over 6,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe and a strong brand portfolio that includes Ray-Ban, the best selling sun and prescription eyewear brand in the world, as well as among others, license brands Bvlgari, Burberry, Chanel, Dolce&Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo and Versace, and key house brands Oakley, Oliver Peoples, Vogue, Persol, Arnette and REVO. In addition to a global wholesale network that touches 130 countries, the Group manages leading retail brands such as LensCrafters, Pearle Vision and Sunglass Icon, in North America, OPSM and Laubman & Pank in Asia-Pacific, and Sunglass Hut globally. The Group's products are designed and manufactured in six Italy-based high- quality manufacturing plants and the in the only two-China based plants fully- owned by a premium eyewear manufacturer. For fiscal year 2007, Luxottica Group LUX posted consolidated net sales of Euro 5 billion. Additional information on the Group is available at http://www.luxottica.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jesse Warren
Visit website

Media