Advertisers Gravitate to Hollywood Produced Sci-Fi Webseries "Dead End City'" $1000 Contest

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Sponsors find Dead End City an attractive opportunity to advertise effectively. Tapping tried and true marketing formulas, this sci-fi thriller webseries features celebrity talent shot against Sin City styled green screen virtual backgrounds and sexy gun toting samurai babes battling the walking undead.

Star Gary Graham and Director Jeff Varga on set

Presently, on-demand and streaming entertainment is saturated with shaky-cam reality shows, spoofs and comedies. At the same time, at theaters and on television, musicals and comic-book pulp fiction and horror is being gobbled up.

All stops have been pulled out on the Hollywood produced webseries Dead End City starring Gary Graham (Star Trek: Enterprise, Alien Nation). Creator Jeff Varga producing in association with Rick Spalla of HIP Films, has created a unique new media sci-fi thriller webserial complete with hot babes battling the undead, often set to Broadway type musical song and dance numbers. It is set in a rainy 1930's city, where novelty gag items ordered from the back of comic books possess real powers.

"Presently, on-demand and streaming entertainment is saturated with shaky-cam reality shows, spoofs and comedies. At the same time, at theaters and on television, musicals and comic-book pulp fiction and horror is being gobbled up." Varga says. "We serve to give the audience more of what they really want. Shows like Joss Whedon's 'Dr. Horrible' and 'Buffy The Vampire Slayer's' musical episode 'Once More With Feeling' along with 'High School Musical' have really resonated with audiences."

"We do our best to put technology to its full use. Dead End City is shot completely against green screen, creating virtual backgrounds such as was used for 'Sin City' and '300'. We're also planning to release stereoscopic 3D episodes that you can watch with 3D glasses. On top of that, we've launched a $1000 contest, where the audience has to decipher clues within the story to win the prize. Sponsors love this because in means that viewers will rewind and watch over and over, seeing their commercials and integrated products many times in the course of the audience uncovering clues. Sponsors also benefit from less restrictions otherwise imposed by the FCC. Never before has there been such opportunity for advertisers to reach their target demographics so inexpensively and so attractively."

Dead End City has penned a distributed deal with Strike.TV, an exclusive organization of Hollywood professionals formed as a reaction to the Writer's Guild strike who wanted to create during the strike but couldn't. They quickly realized that networks no longer had a monopoly on distribution and went directly to their audiences through the internet. Strike.TV partners now benefit from at least 40 million hi def on-demand subscribers using TiVo, Xbox and PlayStation as well as Hulu and top positions on homepages such as YouTube.

Dead End City officially launches its 15 minute pilot through Strike.TV later this month. Its official site is Webseries

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Jeff Varga
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