Oshyn, Inc. Examines Website Success via the WCM, Social Media and Content Triad

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Companies pursuing online marketing success, including Social Media, can increase the power of their online presence with right strategy and technology to maximize online visibility and engagement.

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Success in today’s competitive online environment requires a more comprehensive approach – having the right creative strategy, the right marketing strategy and the right content strategy.

In this latest free white paper, “WCM, Social Media, Content: Three Kings for Your Website”, Oshyn, http://www.oshyn.com, shares and in-depth look at understanding how the development of valuable website content is integral to successfully engaging your business in Social Media and why having a great Web Content Management System (WCM) should be a key tool in your marketing arsenal. Oshyn helps clients select Web Content Management Systems based on their specific requirements such as: editor sophistication, understanding the capabilities required for content re-use, integration, personalization, ecommerce, workflows, online marketing, multilingual content, multi-device content, multi-site management, systems integration, affiliate content sharing and future development plans.

Authored by Oshyn’s Kimberly McCabe, this free white paper, “WCM, Social Media, Content: Three Kings for Your Website”, draws from Oshyn’s extensive experience in Social Media and Content Management Systems development and integration. This white paper explores:

*Importance of Content Strategy
*Value of simplified Content Editing within a WCM system
*Social Media and integration with company websites
*Advanced SEO and Marketing features of a WCM system
*Mobile Optimization

The “WCM, Social Media, Content: Three Kings for Your Website” white paper can be downloaded for free at: http://oshyn.com/landingpages/WCM-Social-Media-Content-Three-Kings-for-your-website

“Choosing the right Web Content Management System for your company website is crucial but it’s not a golden ticket to having a successful web presence,” said Diego Rebosio, Chief Executive Officer, Oshyn. “Success in today’s competitive online environment requires a more comprehensive approach – having the right creative strategy, the right marketing strategy and the right content strategy. And while companies embrace the importance of Social Media, they often place the focus on the tools such as Facebook and Twitter, while forgetting that their website and content are foundations for Social Media success.”

About Oshyn, Inc.
Oshyn, Inc. is an Enterprise Technology Agency that has earned a reputation for delivering innovative business solutions for the web, mobile devices and enterprise technology platforms. Headquartered in Los Angeles, Oshyn's growing client list includes Best Buy/Geek Squad, Coca-Cola, Electronic Arts, Epson, Graduate Prospects, Fordham University, JDS Uniphase, Harbor Capital, Lexus, Mars, Miramax, National Education Association, Oliver Wyman, Sapient, Scripps, Southern California Edison and Volkswagen. Oshyn, Inc. is partnered with the some of the most respected agencies and technology providers such as 72andSunny, Ascentium, Crispin Porter + Bogusky, Ogilvy & Mather, Saatchi & Saatchi, Springbox, The Groop and Team One. Oshyn, Inc. partners and maintains certifications with leading technology providers such as EPiServer, Microsoft, Jahia, Microsoft, Open Text and Sitecore. For more information please visit us at http://www.oshyn.com. Follow us on Twitter @Oshyn_Inc.

Contact:
Kimberly McCabe
Oshyn, Inc.
213.814.4062
kmccabe(at)oshyn(dot)com
Twitter: http://twitter.com/Oshyn_Inc
Web Content Management Blog: http://www.oshyn.com/_blog/Web_Content_Management

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Kimberly McCabe
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