The overall goal in creating this redesign was to enhance usability, to give customers something more appealing to look at, and to make the entire purchasing process easier for customers.
St. Louis, MO (PRWEB) April 18, 2012
St. Louis based retail store fixture and supply company, Store Supply Warehouse, launched a site-wide redesign this past week. The site-redesign creates a better user-experience for customers as they click through the site to find the products they need. Additionally, the new design features bolder colors, enhancing the aesthetic of the website.
“While most features of our website remain intact,” says Matt Wohlstadter, President of Store Supply Warehouse, “the website redesign features a cleaner presentation, making it easier for customers to find the products that they are looking for, giving them a better all-around user experience, and hopefully generating more online sales.”
The new website design makes it easier for customers to find the live chat feature, log into their accounts, and to view their shopping carts, as the top navigation features bold buttons directing the customer to the respective places on the site. Additionally, an improved navigation structure makes it easy for customers to find the category of the retail store supplies that they need. Each category features a sub-category fly out, providing a simple way for customers to click directly to the product pages.
The site redesign also contains many quick-links, allowing customers to land on pages they are looking for with one click. These links can be found as add-ons on product pages and in the shopping cart. Additionally, the bottom of the home page features quick links to popular products, including clothing racks, thank you bags, hangers, and other items retailers use on a daily basis.
“The overall goal in creating this redesign was to enhance usability, to give customers something more appealing to look at, and to make the entire purchasing process easier for customers. We believe we have accomplished this, offering visually pleasing graphics at the top of each category page, one-click-to-product options, and enhanced add-on features where customers can add new items to their cart without ever leaving the page,” added Wohlstadter.
Retailers will still find the same great selection of retail store fixtures and supplies on Store Supply Warehouse’s website. With a selection of items ranging from display cases to clothing racks and from price tags to hangers, store owners can find anything and everything they need for their retail shop or small boutique.
Store Supply Warehouse continues to keep a full stock of the entire catalog at all five warehouse locations. Same-day shipping is guaranteed on all orders placed before 3 p.m. and will arrive to 87 percent of the U.S. population by the next day with standard ground shipping.
About Store Supply Warehouse
Store Supply Warehouse was founded in 1994 in St. Louis, and has since seen immense growth, selling retail fixtures and retail store supplies, including display cases, racks and shelving, shopping bags, hangers, pricing and tagging guns and mannequins. The distribution chain takes pride in its quick transaction process, efficient delivery, and quality customer service. Products are available for purchase through Store Supply’s catalog, which is updated and distributed four times a year, or online at http://www.storesupply.com. Same-day shipping is guaranteed on all orders placed before 3 p.m. The company’s main office is located at 9801 Page Avenue, St. Louis, Missouri, 63132. Contact Store Supply directly at 800-823-8887 or by email at contactus(at)StoreSupply(dot)com.