Search Engine Optimization Best Practice Helps Ecommerce Store to Increase Sales by 780%

Share Article

Using desme’s strategic online marketing expertise, Bradley’s Military Mall achieved a remarkable increase in sales of 780%.

Bradley’s web page actually experienced a whopping 780% growth rate since desme developed our new ecommerce website. This phenomenal, outlandish figure is usually only found in fairy tales, but it’s an accurate figure.

Past News Releases

RSS

Using desme’s strategic online marketing expertise, Bradley’s Military Mall achieved a remarkable increase in sales of 780%. The recently launched army surplus ecommerce website accomplished this feat through their revitalized online presence and marketing campaign, both developed by desme.

Eighty-four days after implementation, the website has seen vast improvements in conversion rates and an increase in overall sales. Bill McKinney, the owner of Bradley’s, commented on these achievements, “Bradley’s web page actually experienced a whopping 780% growth rate since desme developed our new ecommerce website. This phenomenal, outlandish figure is usually only found in fairy tales, but it’s an accurate figure.”

desme was contacted by Bradley’s Military in January of 2007. After the initial exchange of information and a few helpful meetings, both companies came to an agreement for a redesign of the old website and the implementation of an intense online-marketing campaign. The first step was for desme to develop a brand new ecommerce website using the advanced ASP.NET technology on an MS SQL server.

desme’s website usability team conducted a complete target market survey to identify the user trends of Bradley’s intended audience. Based on these findings, desme’s graphics team put together a new layout for the ecommerce website. Once graphics were completed, desme’s technology team leader, Ashraf Alam (a Microsoft MVP for .NET technology), built a strong architectural backbone for the ecommerce solution. In less than ninety days the entire technology had been developed, including a fully integrated custom shopping cart.

While the website development was going on, a team of desme search engine optimization experts put together a complete keyword study. Working side by side with the developers, their work ensured the new website was fully optimized and that search engines could index the website content properly.

The website was launched in October of 2007. Within days the company started to see great results. With the old website, Bradley’s received about 3.4% online orders for all of their mail orders. In less than ninety days, the total online sales increased to over 780%. This increase currently makes up about 27% of all the mail orders. desme CEO Enam Noor says, “We feel very confident about this systematic improvement, and expect to see total online sales exceeding 50% of their total mail orders.”

desme’s view of a successful online marketing campaign includes the use of best practices, as well as a combination of increased site visibility and improved conversion rates through enhanced website usability. Using a systematic implementation of these principles, desme has achieved quantifiable results.

About Bradley's Military Surplus

Bradley’s Military Surplus was established in September of 1992 in upstate New York. The fifteen thousand square foot surplus super-store is located within 100 meters from Fort Drum’s North Gate. The store specializes in army and military surplus items. In addition to its retail store the company also runs an online ecommerce website.

About desme

Headquartered in Chicago, desme is an international website marketing and development firm offering sales oriented and ROI driven website development and custom application solutions to industry leading clients. An ISO 9001-2000 Quality Management certified company, desme employs over 50 highly educated and trained programmers, graphic designers, project mangers, and account managers.

Any questions regarding this press release please contact:
Gretchen Klotz
Sr. Account Manager
desme Inc.
312-624-7646
http://www.desme.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gretchen Klotz
Visit website