TherapySites Offers Effective Online Marketing Tips to Help Therapists Grow Their Practice

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With 75% of users not going past the first page of a search, it is essential for mental health professionals to have an effective online presence.

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With over 634 million websites, the question is, can your practice be found? The reality is, having an effective online presence will make or break a business.

Did you know it took 38 years for the radio to reach 50 million users and only took the Internet 4 years? Today, there are 2.4 billion Internet users and this number is rapidly growing daily. The Internet has caused a paradigm shift in the way we communicate, interact and do business. 96% of the U.S. population is using the Internet and search engines to find everything from cars, jobs, schools, books and even therapy and with the sky rocketing demand for smartphone and tablets, 1.1 billion smartphone users have Internet access virtually everywhere.

“Right now we are in the midst of an Internet Revolution. There are already 20 million shoppers making purchases online and 210 billion dollars being spent online each year. Having a website isn’t a question anymore,” says Sara Sims Director of Business Development at TherapySites. “With over 634 million websites, the question is, can your practice be found? The reality is, having an effective online presence will make or break a business.”

SEO: Search Engine Optimization

It is proven that 75% of users will never go past the first page in a online search. Search engine optimization (SEO) is the heart of getting your website ranked high in search engines. SEO refers to the process of improving volume and traffic to your site. With the Internet being the first place a person goes to for information, it is essential for business owners to have their practice easily found online. Some companies like TherapySites specialize in effective website marketing as well as search engine optimization. Effectively optimizing websites is the process of structuring webpages so that they can be easily found, read and attractive to search engines. This can be done by:

-Networking through online directory listings

-Having effective title tags on all pages

-Updating content regularly

-Providing quality content

An effective online presence offers business owners infinite opportunities and possibilities 24/7. With the invention of online scheduling, eNewsletters, online payment processing and online resources, clients have greater expectations than ever. Effective websites allow mental health professionals to provide the conveniences clients demand and increase their revenue and client-base. It is proven that online scheduling reduces admin costs and improves customer retention by 9.4%. The fact is, having an effective website isn’t just recommended, it is a priority for businesses to compete in this competitive market.

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Sara Sims
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