Concord, MA (PRWEB) November 21, 2008
Bartlett Communications, an interactive design agency, has launched a new website tool called the eValuator. The objective is to provide businesses with a resource to gauge the health and value of their website, simply by entering the website URL.
With the rapid pace of development in web technology, it is hard for companies to pinpoint key factors that comprise a successful website. The eValuator tool is designed to help address the challenges that businesses face when trying to optimize their presence online.
"It's often difficult for marketing directors to understand how healthy their website is. The eValuator raises awareness about how well a website is functioning and ways to improve performance." said Harry Bartlett, Principal.
The eValuator uses a scoring system to grade a website based on 15 different indicators, such as Google PageRank, Alexa TrafficRank, technical errors, marketing components, and analytics. Each is weighted separately depending on its level of importance in comparison to the others. More importantly, each indicator includes a description of what it is, why it is important and ways to improve performance. The eValuator is used best as an educational tool, enabling marketing directors to have a better understanding of how to boost website traffic and increase sales.
To enter a website and receive a score, check out http://www.bartlettinteractive.com/evaluator.
About Bartlett Interactive Communications
Bartlett is an interactive design agency, specializing in developing next generation websites for small to mid-size businesses and non-profit organizations. Services include: web design, development, Internet strategy, search engine optimization, e-mail marketing, web analytics, e-commerce, website localization and internationalization, logo, trade show and print design. For more information, visit: http://www.bartlettinteractive.com.