We think Yellow Page style listings are dead, but the whole industry is still there.
Past News ReleasesRSS
Seattle, WA (PRWEB) April 11, 2012
OneWed.com, a top wedding planning website, is disrupting the wedding media industry with its revamped version of MatchMake, a service that intelligently matches brides and grooms with ideal wedding vendors. The service is being released exclusively in New York and Chicago, matching engaged couples to wedding photographers, venues, and caterers.
In the same vein that online dating sites use personality assessments to match compatible singles, OneWed’s new smart matching tool uses a series of style, vision, and personality questions to find the best-suited local vendors for nearlyweds. “We married the fun quiz environment of OkCupid with eHarmony’s compatibility-based match making, and added our own visual twist since brides LOVE images!”, says OneWed’s Editorial Director, Azure Nelson.
“We built this fun, innovative product the only way we know how, by listening to couples and wedding pros about the pain points of the current process,” says OneWed CEO, John Scrofano. Engaged couples talk about the cumbersome nature of yellow page-style vendor listings, the need to scroll through pages and pages of listings to find a single viable vendor, and how difficult it is to determine if a particular vendor is a good fit. Vendors also griped that traditional listings are hit or miss, and make it difficult to convey style, aesthetic and expertise. “Yellow page style listings are not the future. Yet, that’s where our entire industry is. MatchMake is just one of the bold innovations you will see from OneWed this year. We are making wedding planning smarter through technology and media, both for couples and vendors.”
Here’s how it works—Suzy Q is a Chicago bride, looking for the perfect wedding photographer. Instead of working through pages of vendor listings, Suzy uses MatchMake on OneWed. Right off the bat she feels like she’s chatting with her personal wedding planner, picking her favorite photography style, desired wedding aesthetic, budget, and wedding size. Before she knows it, Suzy’s most compatible wedding photographers appear before her very eyes.
By asking similar style and personality questions to vendors (about their businesses, services, and how they work), OneWed builds comprehensive MatchMake profiles for all its users, and can reach far beyond budget and location to meaningfully match nearlyweds with the best-suited wedding vendors. The service is free to couples and during the launch period, vendors can sign up for free as well. Soon MatchMake will be made available to couples and vendors nationwide, so stay tuned!