San Francisco, CA (PRWEB) May 26, 2010
Shiny Orb, the only comparison social shopping site for bridesmaid dresses, announces the public launch of Shiny Orb Dressing Rooms, a social platform enabling brides and bridal parties to shop together online.
On Shiny Orb, brides and their bridesmaids can browse more than ten thousand dresses from over three hundred designers. With a Shiny Orb Dressing Room, a bridal party can add any of these dresses to the room, and everyone in the party can comment and chat about these dresses at their convenience. "Although traditionally bridesmaid dresses and wedding apparel have been purchased offline, these days the modern bride goes online to search and shop. We're seeing bridal parties who are scattered across the country turn to the web as a go-to channel to shop and coordinate apparel," said co-founder Elizabeth Yin.
The Shiny Orb Dressing Room launch represents the culmination of two months of intensive development with a limited number of beta testers to polish the feature. "I'm pleased to open Shiny Orb Dressing Rooms to all bridal parties. Shopping with your bridesmaids has never been easier. Combined with our ever-growing selection of thousands of dresses, this is a feature brides will love," said co-founder Jennifer Hsieh.
The bridesmaid dress market alone is estimated at $2B annually and a significant portion is expected to move to the web. The online wedding apparel market is projected to grow 25% year over year in the near term. Styles change yearly, but Shiny Orb's unmatched selection will have that perfect dress for every bridal party, regardless of what is "in". "This year, wear-again bridesmaid dresses, particularly prints, are popular," said Hsieh. "Next year, it could be traditional solid color dresses. But one thing is clear: an ever-increasing number of bridesmaid dresses will be bought online, and we'll have the selection to serve whatever these web-savvy bridal parties desire."
Jennifer and Elizabeth, two high school best friends from the Silicon Valley, founded Shiny Orb in late 2009 to make online shopping enjoyable for brides and their bridal parties. They were inspired by Elizabeth's frustrating experience in coordinating apparel amongst her four bridesmaids across three timezones. The two set out to create a welcoming shopping experience in time for Jennifer's upcoming wedding and for all web-savvy brides.
About Shiny Orb
Shiny Orb is a comparison social shopping site for bridesmaid dresses and wedding apparel. To submit dresses for inclusion on Shiny Orb or for more information, please visit shinyorb.com or call 650-691-5ORB. Check their blog for the latest on bridesmaid dress styles.