Marriages Decline but Bride Sales Up

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Bride.com.au reported strong attendances at the 2007 Melbourne Bride Wedding Expo. With double the visitors to http://www.bride.com.au over the past year, couples are eager to be inspired and learn how to make their dream wedding a reality.

Saying ``I do'' and experiencing a dream wedding may be on the decline for Australians but the modern bride loves to research the latest for her big day with sales of Bride's three titles, Melbourne Bride, Sydney Bride and Australian Bride up more than 30 per cent in the past year.

The latest census figures released last month show the number of married Australians has declined in the past five years from 51.4 per cent to 49.6 per cent. Non-married couples living together and those never married have been a driving force behind the trend with 33.2 per cent never married, a 1.6 per cent rise in the past five years.

Bride's three titles, Melbourne Bride, Sydney Bride and Australian Bride have continued to provide information brides need, such as stylish fashion and product shoots, helpful feature articles, real-life wedding stories and spreads full of ideas for everything from great wedding photos to delicate bomboniere.

As Australia's only national bridal title with state-specific content, Bride magazine appeals to the discerning bride, aged between her mid 20s to late 30s, who has a high disposable income and wants a wedding that reflects her and her partner's personalities.

The magazine is supported by its website, bride.com.au - a bank of wedding information on all things bridal. The popular site allows brides to scroll through pictures of wedding dresses, find local wedding suppliers, and read helpful articles on all aspects of wedding planning from choosing bridesmaids to organising wedding music.

For more information on bride.com.au or Bride magazine email webmaster @ hardiegrant.com.au

Hardie Grant Magazines is a Melbourne-based independent business, known as a leader in the field of custom publishing. As well as bride.com.au and Bride magazine, its titles range from business magazine In The Black to fashion/lifestyle magazine WBJ (produced for Sydney's Westfield Bondi Junction Shopping Centre), Dymocks' Booklover, Business Express (produced for American Express), Backpacker Essentials (produced for YHA Australia), Mercedes magazine and more.

For more information on Hardie Grant Magazines, phone (03) 8520 6444 or go to http://www.hardiegrant.com.au

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