Wedding Favours: How Do Budget Savvy Brides Put Their Own Stamp on The Big Day?

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New research carried out by Confetti.co.uk, one of the UK’s largest online wedding retailers, has shown that brides are moving away from the traditional wedding favours of sugared almonds, chocolate and other confectionery and are instead looking to create a unique feel for their wedding receptions.

Wedding Favours

Wedding Favours

We have seen an increase in sales of wedding favours such as lottery tickets, candles and soap. We have increased the number of options available for these products as well as widening our range of wedding favours overall.

The tradition of giving gifts as a gesture of appreciation from the bride and groom is believed to have started centuries ago by aristocrats in Europe. Back then, wedding favours such as sugar cubes were given as gifts in favour boxes but this tradition soon changed when sugared almonds became the norm. Typically, 5 almonds are given to represent fertility, longevity, wealth, health and happiness to the newly married couple.

This latest data, which was compiled from a nationwide poll of over 5,000 brides, shows that the tradition is changing once again as brides look to put their own unique stamp on their big day. The survey shows large changes in wedding favour tastes compared to those of brides who were married in 2009. Traditional favours such as chocolates and sugared almonds have seen a sharp decrease in popularity compared with 2 years earlier with brides instead opting to buy a wider range of unique wedding favours such as candles, seeds, lottery tickets and even soap.

The shift in wedding favour choices may have been influenced by some rather interesting high profile celebrity selections in recent years. One example was Avril Lavigne and her new hubby, Deryck Whibley who gave guests personalised guitar plectrums as wedding favours with the words "Deryck picked Avril" and "Avril picked Deryck".

Personalised wedding favours is another area where the company has seen growth in recent times which belies the fact that brides are also looking to save money on their favours. The report showed that the number of brides spending more than £3 on wedding favours per guest has decreased by 24% over the past couple of years while 33% of brides said they will spend between £1 and £1.49 per guest.

  • Number of brides giving chocolate wedding favours: Down 24%
  • Number of brides giving traditional almond wedding favours: Down 61%
  • Number of brides spending more than £3 on wedding favours per guest: Down 24%.
  • Percentage of brides spending between £1 and £1.49 per guest: 33%

To cope with the new demand for wedding favours, Confetti.co.uk have increased their range to cater for the wider market. Shilpa Bhojani, Buying Manager of the company said “We have seen an increase in sales of wedding favours such as lottery tickets, candles and soap. We have increased the number of options available for these products as well as widening our range of wedding favours overall.”

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Shilpa Bhojani
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