American Bridal.com Named Regional Minority Retail Firm of the Year by the U.S. Department of Commerce

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We make a bride’s wedding as unique as she is by offering thousands of products and ways of customizing those products. With engraving, embroidery, label and tag printing, and monogramming, our brides can create the wedding of their dreams.

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American Bridal.com, the wedding favors and bridal party gifts online retailer announced today that it has been awarded 2007 Regional Minority Retail Firm of the Year by the U.S. Department of Commerce’s Minority Business Development Agency (MBDA). American Bridal was selected among the “best of the best” candidates from eight western states.

The U.S. Department of Commerce, Minority Business Development Agency (MBDA) honors outstanding minority entrepreneurs that have contributed to the economy as well as to acknowledge individuals whose efforts have advanced minority business development throughout the country. MBDA is the only federal agency created specifically to foster the establishment and growth of minority-owned business in America.

The company was recognized for its continuous growth and its business model of providing extensive personalization of its wedding products. As American Bridal’s founder and CEO, Shirley Tan, explains, “We make a bride’s wedding as unique as she is by offering thousands of products and ways of customizing those products. With engraving, embroidery, label and tag printing, and monogramming, our brides can create the wedding of their dreams.”

Under Tan’s leadership, AmericanBridal.com has grown from a five person operation to twenty eight employees in three years. She is a self-taught expert on search engine optimization, the art/science of adjusting a website to be more readily found by search engines such as Google and Yahoo when particular key words are searched. Her internet marketing strategy allowed American Bridal to move up to the top of search engines for “wedding favors”, “bridesmaid gifts” and other key terms. Tan is passionate and committed to create values to her lifetime customers by continuously providing new products that meet American Bridal’s customer’s needs in their different life stages.

Shirley Tan can be reached at Shirley @ americanbridal.com or at 415-856-0357

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