But great photographers are everywhere, so I constantly ask myself what makes me different and attractive to my clients. I get that message out to the world so my ideal client and I can find each other. This book helps anyone do that.
New York, NY (Vocus) June 16, 2010
Joining other prominent photographers sharing their expertise in creating a thriving wedding photography business, Weddings by Chris Leary Photography appears in the latest book from the editors of Photopreneur: The Successful Wedding Photographer.
Weddings by Chris Leary Photography captures weddings for couples seeking artistic images that transcend the usual posed photographs. As a photojournalist who specializes in weddings, Leary finds his clients are concerned with capturing the complete wedding experience through creative, original photography with an emotional impact.
However, talent behind the camera does not always translate to a successful business. Chris Leary knows that effectively marketing himself is the key. “I used to think my pictures would sell me by themselves,” said Leary. “But great photographers are everywhere, so I constantly ask myself what makes me different and attractive to my clients. I get that message out to the world so my ideal client and I can find each other. This book helps anyone do that.”
With over two million weddings each year in the U.S., good wedding photographers are always in demand, but turning photography into a business can be challenging. The Successful Wedding Photographer overflows with tips and strategies that the world’s top wedding photographers use to build profitable businesses. Real-life examples demonstrate everything a successful photographer needs to know, from website design and social media to current wedding photography styles.
According to Photopreneur’s spokesperson, Scott Baradell, “This book is for everyone with an eye for an image, skill with their camera, and the idea of building a business out of their love of photography. If you are an amateur who wants to go pro, or a pro who wants to get better at marketing and using the Web to secure more bookings, this book is for you.”
Ideal for photographers at any skill level, The Successful Wedding Photographer emphasizes the latest marketing tools such as Facebook and Flickr, as well as the best practices in search engine optimization and building the photographer’s brand. The book also highlights creating additional streams of revenue from photography.
Leary notes, “If you’re a good photographer but are struggling, you need to examine your marketing approach. For many photographers, the hard part is being a businessperson. The ultimate goal of any business is to profit, and you can't profit without a strategy. If I’d had this book even five years ago, I could have avoided mistakes and created success much faster. This book is a must-have for photographers who need help taking their businesses to the next level.”
About Weddings by Chris Leary Photography:
Specializing in wedding photography that is both visually expressive and contemporary, Weddings by Chris Leary Photography is located in New York, NY. The goal of Weddings by Chris Leary Photography is to capture a creative portrait that defines the essence of every wedding day and every couple. Chris Leary’s photographs paint the couple’s big day in a candid, documentary style of wedding photojournalism. For more information, visit: http://chrislearyweddings.com.