Considering the current market conditions, professional photographers are carefully evaluating their return on investment, especially with regards to advertising costs
Torrance, California (PRWEB) February 10, 2009
Pictage, the industry leader of online image hosting, printing and sales solutions for professional photographers, has unveiled its pay for performance Photographer Directory. Providing Pictage photographers with a significant competitive advantage, this exclusive directory increases photographer exposure and is designed to generate more booking opportunities.
"Our primary goal with the new Pictage Photographer Directory is to help our photographers book more clients," said Jason Kiefer, Founder & CEO of Pictage. "We're doing this by investing heavily in search engine marketing to drive high volume, qualified traffic to our photographer directory profiles and galleries. Designed as a cooperative marketing model, all the collected booking fees will be reinvested into our Directory marketing fund."
Unlike other online directories which charge monthly listing fees or incur pay-for-lead costs, Pictage offers its members a completely risk-free directory marketing solution. Participating photographers pay only for confirmed bookings that Pictage delivers to them, with the entirety of these funds being immediately reinvested into the marketing budget to increase traffic. Profile set-up and listings are completely free-of-charge for Pictage members.
"Considering the current market conditions, professional photographers are carefully evaluating their return on investment, especially with regards to advertising costs," added Kiefer. "We're thrilled to provide our clients an all-new cooperative marketing tool that is optimized to deliver bookings and that only incurs a cost when it's 100% successful."
Features of the new Pictage Photographer Directory include:
- A comprehensive showcase of the photographer's work, including up to 16 large portfolio images, studio logo and headshot, verified client reviews and recommendations, studio overview and rates, website link, phone number and email contact info.
- Prospective clients have the ability to check the photographer's availability, as well as search geographic regions nationwide and bookmark favorite photographers.
- Photographers pay a nominal cooperative marketing fee only when Pictage delivers a confirmed booking. Pictage then re-invests the entirety of that fee into its search engine marketing campaign -- in turn increasing traffic to the Directory website.
- Once an event is booked and verified, the photographer's client will receive a $50 gift certificate for that event.
Added Kiefer, "We believe that in 2009 the Pictage Photographer Directory will be the most trafficked photographer directory on the Web."
The Photographer Directory is Pictage's latest addition to what has become the industry's most comprehensive suite of marketing services designed to maximize photographer profits. Additional Pictage marketing resources include customer lifecycle emails, Pictage-sponsored product promotions, event cards, 8x10 promo collages, and photographer gift credits.
Pictage will be hosting live demonstrations of the Photographer Directory at this year's Wedding & Portrait Photographers International (WPPI) in Las Vegas, Nevada February 16-18, 2009 (Pictage booth #421).
Founded in early 2000, Pictage is the industry leader of online image hosting, printing and sales solutions for professional photographers. Serving more than 8,000 photographers nationwide, Pictage's broad range of services and exclusive products significantly increase revenue, decrease costs and save time for both film and digital photographers.
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