Customer service is the key to long-term success in this space, and the heritage of this company is based on outstanding customer service.
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New York City, NY (PRWEB) October 2, 2009
LoveWeddingBands (http://www.LoveWeddingBands.com ), today launched a new site featuring an all-new user interface and a complete line of fine wedding rings jewelry. The new site features an enhanced search engine and an expanded inventory of wedding rings, including engagement rings style 14K, 18K, Two-Tone and Diamond bands. The launch will be supported by an aggressive national online advertising campaign.
"As we continue to grow and expand our product line, we need a name and an image that can encompass what our company is focusing on doing for our future clients. The LoveWeddingBands brand name connotes elegance, timelessness and beauty. It also feels clean and straightforward, much like our web site," said Erdem Alganatay, CEO and co-founder of LoveWeddingBands. "We have redesigned and expanded our site to enhance our customers' shopping experience. It is rich with information to help customers research and buy the perfect wedding bands."
"The 2009 holiday season will show who the strong players are in this space -- and we're confident that LoveWeddingBands will continue to lead the charge," said Paris Hillman. "Customer service is the key to long-term success in this space, and the heritage of this company is based on outstanding customer service."
"We offer the largest selection of ideal wedding rings anywhere, and the value we offer consumers is unparalleled in the traditional retail industry. We are literally changing the dynamics of the industry" said Adrian Forest, vice president of marketing and business development for LoveWeddingBands. "Our research shows that while women are the ones buying a large portion of diamond wedding rings as gifts for men, they are also the most uncomfortable with the traditional jewelry-buying experience. Much of our effort at LoveWeddingBands is focused on offering customers jewelry evaluation tools to help reduce purchase anxiety."
To enhance visibility for the new site, LoveWeddingBands.com is initiating a national television advertising campaign, with a strong focus on female audiences. The TV campaign, called "Wedding Ring Moments," focuses on the "reaction as the reward" for giving the ideal wedding band gift. A significant online, radio and print campaign will also coincide with the launch.
About Love Wedding Bands
Love Wedding Bands is an online retailer of wedding bands located in the heart of the diamond district in New York City. Love Wedding Bands has built a well-esteemed brand by providing clients with a better way to buy wedding bands. Love Wedding Bands has established some of the highest quality principles in the industry and provides clients with in-depth educational materials and unique online tools that place consumers in control of the wedding band shopping process. The Love Wedding Bands Web site showcases independently certified wedding bands at prices significantly below traditional retail. Check us out at http://www.LoveWeddingBands.com
At Love Wedding Bands, we have a large selection of diamond wedding bands, platinum wedding rings, his and hers wedding band, Celtic wedding bands, mens wedding bands and women wedding rings. We are your source for wedding jewelry. Offering the comfort fit design and lifetime warranty.
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