Do the Bride a Favor Looks at Social Media and Wedding Favors

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Do the Bride a Favor looks at how one particular party planning company is using social media to increase visibility and customer interaction in the sales of favors.

Technology is exerting major changes on the wedding industry today, from “Wedsites” in which wedding planners cyber-manage the big day to ecommerce for personalized bridal favors such as tote bags and crane toys. The internet holds considerable sway when it comes to weddings. Do the Bride a Favor, inspired by an article that appeared in the Houston Chronicle online, takes a look at how one company has utilized social media to extend a platform for marketing wedding favors. Moments of Elegance, the online party supply website long known for using Twitter and Facebook effectively, recently rewarded its loyal online followers with coupons for savings of up to eighty per cent on wedding favors.

Do the Bride a Favor's editor is particularly intrigued by comments in the Chronicle article from Ashley Rader, Moments of Elegance President, who said that her company's repeat-buyer rate is seventy-two per cent higher among Facebook followers than among those customers who do not subscribe to social media. Additionally, Rader explains, her Facebook customers as well as employees are better aligned for giving and receiving cutting-edge wedding ideas. Do the Bride a Favor surmises that in the near future, more and companies connected to the wedding industry will begin utilizing Twitter and Facebook to test-market products and follow the buzz to latest trends, whereas company executives in the past may have shied away from these platforms.

Do the Bride a Favor applauds the efforts of Moments of Elegance, the online party supply website for its innovative use of social media in growing a customer base and subsequently rewarding followers with significant discounts on wedding favors.

About Do the Bride a Favor
Do the Bride a Favor analyzes and comments on the latest trends and innovations connected to the burgeoning worldwide wedding favor and planning industry.

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