The diet industry is claiming to sell products that make losing weight ‘easy,’ but where are the results? So we decided to do the opposite: actually give people willpower and motivation to help people start taking the right steps...
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San Francisco, CA (PRWEB) December 10, 2009
About two-thirds of Americans are overweight, and almost one-third obese, according to the National Health and Nutrition Examination Survey (NHANES) 2001-2004.
A new weight loss service at coaches247.com is going to drastic measures. The service has live, very likeable, Accountability Coaches™ who keep close phone contact with clients throughout the day, providing constant motivation to eat right and exercise, and accountability to keep clients on track.
“The diet industry is claiming to sell products that make losing weight ‘easy,’ but where are the results? So we decided to do the opposite: actually give people willpower and motivation to help people start taking the right steps and develop their own strength to make better decisions,” says founder, Daniel Bakondi. "It's a little hand-holding at first."
Instead of focusing on how quickly one can lose weight, coaches247.com interestingly focuses on 21 days, the amount of time it takes to form a new habit. After 21 days of close phone contact, the training wheels slowly come off, with clients calling less and less often as they develop the strength to make good decisions on their own, but always maintaining a minimum level of communication, and accountability.
This method of weight loss coaching is on solid ground according to a study published in the Annals of Internal Medicine from Phizer, and also a Dutch study at the Institute of VU University Medical Center in Amsterdam. Both found having phone support throughout the day is effective at helping people lose weight. “Accountability,” another key component, is well-established to be a major factor in behavior change, as shown in the American Journal of Pharmaceutical Education’s article, The Behavior Modification Experience: Application, Accountability and Coaching.
So could weight loss really be as simple as close phone contact with these fun coaches? Research says yes.
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