New Online Store Offers Shirts and Gifts to Celebrate Weight Loss

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Dallas designer Mike Hathaway opens a new online store to help those in a weight loss lifestyle celebrate and share their success stories with those around them.

Dallas based designer Mike Hathaway has launched a new online store to help those in weight loss lifestyles celebrate their success in a public way. The store can be found at and includes t-shirts, mugs and other gift items for both women and men.

Motivated by the stories and efforts of those who visit the same online weight loss support bulletin board, Hathaway is inspired daily to promote their success as well as give opportunities to open up and discuss their triumphs. Humorous offerings, like "Formerly Fluffy", adorn shirts and gift items along side more triumphant statements, such as the one used by many who participate in the support message board, "This is an NSV" (or "non-scale victory").

"I wanted to give people a chance to publicly declare their success," says the designer. "Things like 'This shirt is an NSV' serve as a personal reminder of what’s been accomplished – losing the weight to be able to fit in a certain size clothing, many times for the first time in their lives."

Hathaway is also offering space on the site to those who need custom design gifts and apparel for events and meetings, weight loss-related or not.

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