weMultiply Adds Professor Gina Neff to Further Support the Health Startup Acceleration Program

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Dr. Neff joins weMultiply’s ‘Brain Trust’ of academic advisers to strengthen the business accelerator’s program for technology-driven health and wellness innovations.

weMultiply

“As social and financial investment into digital health innovation continues to grow, groups such as weMultiply become the leaders of tomorrow’s health care system.”

weMultiply, a New York-based angel investor and business acceleration group, has partnered with the renowned professor and health data / communications technology thought leader Gina Neff. Dr. Neff joins the early stage accelerator’s ‘Brain Trust,’ a group of academic leaders that offer insight, advice, and guidance to weMultiply’s portfolio ventures.

An Associate Professor at the University of Washington, Dr. Neff studies the social impact of new communication technologies. In her current research project, “Hacking Health,” Gina studies the social, organizational and institutional dynamics developing around emerging consumer-oriented digital health tools and applications. Key questions raised in the research highlight the tensions around the generation and control of health data, especially between institutions such as health care systems, and individuals (e.g., hackers, technologists, consumers.) These topics are especially relevant in light of the major transitions now taking place in the U.S. health care system. Dr. Neff holds a Ph.D. in sociology and a B.A. in Economics and Middle Eastern Languages and Cultures from Columbia University.

“I am excited to become a part of weMultiply, and look forward to offering a unique point of view to the next generation of health care entrepreneurs and innovators,” said Gina. “As social and financial investment into digital health innovation continues to grow, groups such as weMultiply become the leaders of tomorrow’s health care system.”

Backed by the 9.8 Group of Companies, weMultiply seeks out, validates, and invests in emerging technology ventures within the health & wellness arena. weMultiply’s S.A.L.E.® acceleration program provides early stage and startup companies with direct investment, access to capital through the company’s angel and venture capital networks, as well as the strategic tools, leadership, advice and health industry regulatory and compliance expertise required to ensure the proper roll-out and successful growth of each venture.

Companies accepted into the S.A.L.E.® program are provided with an aggressive development and launch program designed to prepare them for market competition and success on the global stage.

“Gina’s addition to the ‘brain trust’ team adds a different dimension to our early startup portfolio offering,” said Jesse Williamson, weMultiply’s Managing Director. “We are committed to providing our ventures with the most comprehensive acceleration program, and access to academic health leadership is a part of that goal.”

For more information on weMultiply, please visit weMultiply.com. For press inquiries, contact Alex Moncion at amoncion(at)global-ny(dot)com

About weMultiply:
WeMultiply empowers game-changing Health & Wellness technology innovations with the capital and strategic resources to lead in tomorrow’s market. Our program invests directly in each accelerated venture, and pairs each investment with marketing and development resources from the 9.8 Group of health care advertising agencies, its mentor network, and subsidiary businesses. Learn more at wemultiply.com.

About the 9.8 Group:
The 9.8. Group is a holding comprised of companies with a recognized expertise in marketing, media, technology, health care, and research. The holding group serves as the parent company to Prime Access, the largest multicultural health care marketing agency, Global Advertising Strategies, a leading market entry consulting firm, WeMultiply, a strategic business accelerator for startups in Health & Wellness, as well as other subsidiary lines of business.

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Alexandra Moncion
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