Wendell August is excited to use the new digital technology of Dynalog for our 2014 Gift catalog. - Erin Lewis, Digital Marketing Manager
Fort Lauderdale, Florida (PRWEB) October 09, 2014
Wendell August announces the release of its 2014 Holiday Dynalog, an interactive online look book / catalog created with a new and cutting edge digital technology. The Wendell August Dynalog is powered by internet shopping expert Catalogs.com, which introduced this latest innovation in catalog shopping technology earlier this year.
The newly released 2014 Holiday Dynalog showcases the Wendell August annual Christmas collection, with its renowned selection of pewter ornaments, decorative hand forged holiday trays, unique metalcraft gifts and trendy upcycled jewelry. The 24-page Wendell August 2014 Holiday Dynalog is featured on the homepage of the Wendell August website. The Dynalog provides a shopping resource that makes it easy and fun for consumers to browse the stunning collection of their holiday-themed metal gifts. Wendell August Forge will also email its Dynalog to their customers and feature it across social media channels.
“Wendell August is looking to expand our digital footprint and give our online customers a new, fun and interactive way to shop our products,” says Erin Lewis, Wendell August Digital Marketing Manager. “The Dynalog platform allows us to create a more comprehensive collection of catalogs and gift guides to help our customers throughout the discovery and idea phase of gift giving. We are excited to offer this new and exciting shopping experience to our customers.”
Wendell August’s Dynalog features hundreds of expertly curated holiday décor, gifts and jewelry. The line up of holiday products is showcased in a slickly designed catalog format that has never been used before by the Wendell August marketing team. The Dynalog encourages discovery shopping by offering the consumer a rich selection of related merchandise with every product view. For example, the detail page for the best-selling aluminum tree topper self-populates with related holiday merchandise, including hand-hammered metal ornaments, nativity sets and Christmas keepsake boxes.
“Sometimes, the experience of browsing through a catalog, especially when searching for the perfect gift for that special someone, can generate excitement and ideas,” Lewis adds. “Our goal is to help our customers find the perfect gift to wow their recipient, and our Dynalog allows us to supplement our web search capabilities with a way for them to discover products that they never would have otherwise found by using our website alone.”
The Dynalog platform also allows Wendell August to produce multiple catalogs using environmentally-friendly technology. Wendell August’s Dynalog is a “green” catalog: It is paperless, cost-effective and easily updated with a minimal investment of time and money. Products in a Dynalog can be quickly deleted or added to reflect current inventory, which makes the online catalog especially appealing for seasonal merchandising. The Wendell August 2014 Holiday Dynalog will showcase current holiday items, and can be easily updated with exciting new arrivals for the Christmas gift shopping season, which promises shoppers the most up-to-date selection of gifts, holiday décor and unique entertaining accessories.
About Wendell August Forge
A time-honored tradition of hand-crafted elegance for 91 years, Wendell August makes heirloom-quality personalized metal giftware and jewelry to celebrate life’s special moments. Our American-made high-quality, functional gifts fit within any budget and can be found at store locations, http://www.wendellaugust.com and more than 500 gift shops nationwide.