and going forward, we expect its importance to increase even more. But all we're really doing is making it easier for consumers to find the information they need to make smart decisions about how to value and, if appropriate, sell all or part of their annuities, or life insurance policies, or structured settlements.
BRYN MAWR, Pa. (PRWEB) May 22, 2008
"The Internet has emerged as a very important distribution channel for us," says Ken Murray, Chief Marketing Officer, "and going forward, we expect its importance to increase even more. But all we're really doing is making it easier for consumers to find the information they need to make smart decisions about how to value and, if appropriate, sell all or part of their annuities, or life insurance policies, or structured settlements."
Murray pointed to J.G. Wentworth's ongoing investment in web-based marketing and the redesigned website, with increased click-to-chat functionality and other user-oriented features that make the process of evaluating a request and receiving the funds quickly and efficiently, as reasons for the dramatic increase in the volume of online business it does. "More customers are using the Internet to do business with J.G. Wentworth because we have made it too convenient not to. At the same time," he added, "our direct-to-consumer model eliminates the delays and added costs of using brokers as middlemen."
Murray noted several other advances in J.G. Wentworth's consumer-oriented approach to marketing:
New Advertising Campaigns – The "It's my money, and I want it now" campaign launched late last year generated the highest levels of in-bound call volume in the company's history. J.G. Wentworth is now looking to launch three new campaigns in 2008 using the same theme in new formats – including one mimicking the formal approach of a European opera, which is being tested in several markets in May. 877-CASH-NOW – Want more information about J.G. Wentworth and its liquidity solutions? Call 877-CASH-NOW toll-free and get it! About the J.G. Wentworth family of companies
J.G. Wentworth, Inc., based in Bryn Mawr, PA, is the nation's oldest, largest and most respected buyer of deferred payments for illiquid financial assets like structured settlements, annuities and, through dedicated subsidiaries, life insurance policies. Since 1992, J.G. Wentworth has purchased over $3 billion of future payment obligations from consumers and is also the nation's largest securitizer of structured settlement and annuity backed notes. The company's notes are rated AAA by Standard & Poor's and Aaa by Moody's.
For more information about J.G. Wentworth, go to http://www.jgwentworth.com.