West Elm to Open First Store in Austin

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Special savings offered on purchases opening weekend

At west elm we offer good designs, at great prices, and when we can we make our products west elm green

Home furnishings style-setter west elm announced today the September 30, 2009 opening of its newest location at 5th and Lamar in the West End neighborhood of Austin, Texas. The 13,000+ square foot store, located in Austin's design district, will house the brand's complete assortment, as well as onsite inventory, making it possible for shoppers to bring home new looks immediately or arrange quick-turnaround delivery. West elm will offer customers 10% off all purchases at the new location opening weekend.*

West elm furniture and accessories appeal to style-savvy customers who love modern, affordable design. The brand's design team combines chic, sophisticated materials with global and natural influences to create well-priced pieces that are exclusive to the brand. Many west elm products are specifically designed to suit small, urban spaces, and an ever-increasing number are also west elm green- products that are either responsibility produced, certified organic, recycled, rapidly renewable, or non-toxic. West elm offers a core assortment of furniture and accessories that are available year-round as well as updated seasonal collections. The west elm at 5th and Lamar will open with the Fall 2009 Collection which includes more than 100 new designs, as well as a sneak peak at the brand's Holiday Entertaining Collection.

"At west elm we offer good designs, at great prices, and when we can we make our products west elm green," said Alex Bates, creative director of west elm. "These standards are important to us, and to our customers. We believe good design can make a positive impact on people's lives, and our environment," continued Bates.

The new store at 5th and Lamar is uniquely arranged with loft settings designed to show complementary rooms of the home together. These fully-furnished spaces provide inspiration and enable customers to visualize the same look in their own apartments or homes. Customers will also be able to do side-by-side comparisons at floor-to-ceiling walls of chairs, tables, and headboards, and the store's design-centric associates will be available to assist with virtual space planning. Like most other west elm stores, the 5th and Lamar location is designed using green building techniques and includes low-energy lighting, low-VOC paints and reclaimed hardwood floors.

The Austin store, located at 1011 W. Fifth Street, is west elm's 40th retail location. Store hours are Monday-Saturday 11-8 and Sunday 12-6 and the phone number is 512-320-5415. West elm offers a discount to qualified design professionals and a private-label credit card. The west elm credit card rewards customers with 25 design dollars, good for future purchases at west elm, for every $250 spent.

*This offer is valid for the 5th and Lamar west elm retail store location only. Offer is valid from 9/30/09 - 10/4/09. Offer is not valid with any other offer, for prior purchases, gift certificates, internet purchases, catalog purchases, taxes or shipping and processing charges. Offer cannot be sold or otherwise bartered. To review our Privacy Policy please go to westlem.com.

About west elm
West elm creates modern design for the home with strong global and natural influences that are updated with seasonal collections. Accessible pricing and immediate availability of product in its stores are hallmarks of the brand. Headquartered in Brooklyn, NY, west elm introduced its first catalog in April 2002 and opened the doors of its first retail location in 2004. Around-the-clock access to west elm's distinctive home décor is also available at http://www.westelm.com. West elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

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Abigail Jacobs
west elm
415-616-8432
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