WET Holdings Announces New Strategic Direction

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Las Vegas resort developer pursues strategic theme park acquisitions.

The Las Vegas WET Project continues to move forward along with strategic investments

WET Holdings, Inc., developer of the proposed new Las Vegas entertainment destination resort, Las Vegas WET, today announced they are advancing their strategy for multi-faceted entertainment resorts that will be “go to” resorts for a very large demographic. Based on the initial development of Las Vegas WET, the scope and focus of the company continues to grow along with investor enthusiasm. “The Las Vegas WET Project continues to move forward along with strategic investments,” said Dina Kelley, WET’s VP of Marketing. “Our strategy is paying off as we maneuvered around the credit crunch earlier this year. Considering the market’s appetite for new development of this type in Las Vegas, we revisited our strategy for acquisitions to pace our momentum while building market value.” WET Holdings continues to move forward on the Las Vegas WET project which includes the largest indoor water park in North America, a snow dome where guests can ski and snowboard indoors year round. Our Global Entertainment Resorts (GER) concept continues to expand as WET makes strategic acquisitions.

“We find our investment partners share our vision for global entertainment and multi-faceted parks and their long-range potential for financial gain in an insatiable entertainment and travel market,” Kelley said. “Our current select investment partners allow us to effectively manage the challenges of current and future capital markets. We have expanded our focus beyond Las Vegas WET and are looking at strategic mergers and acquisitions to build market value, provide positive cash flow and develop strong ingredient brands. WET Holdings, with help from an equity capital pool that tops ten figures, is looking at strategic purchases in the theme park industry.” While staying mum about who they are talking to, Kelley did say that the company has made some offers to some ‘very visible brands.’ “While the Las Vegas WET Project would have created many new brands along with leveraging off of some existing ones, we felt it prudent to shift our strategy for the moment and focus on getting some very recognizable brands into our portfolio,” Kelley said.

About WET Holdings
WET Holdings was founded in 2006 to develop a 200+ acre entertainment destination resort in Las Vegas, Nevada. Designed by a group of theme park, gaming and hospitality veterans, WET Holdings continues to advance its strategy for multi-faceted entertainment destination resorts. Phase I of the WET strategy is the Las Vegas WET project, which will be one of the largest amusement and entertainment complexes in North America. It will include the largest indoor water park in North America, a snow dome where guests can ski and snowboard indoors year round, as well as retail, and attractions, all linked to six major hotels with gaming and superior Vegas-style dining and entertainment venues. WET Holdings is scheduled to deliver the initial resort in Las Vegas in late 2011/early 2012 along with joint ventures outside of Las Vegas bearing the name of WET Holdings. WET Holdings continues to embrace “Go Green” initiatives with design, construction and acquisition strategies. WET Holdings has multiple investment partners and joint venture partners to deliver the largest most unique entertainment destination resorts in the world. For more information, visit http://www.wetholdings.com or contact Dina Kelley at dkelley(at)wetholdings.com.


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Dina Kelley
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