First Choice Emergency Room Continues Leading with Innovation: Providing Quick Access to Quality Emergency Care for Local Communities

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Interactive Whambulance Rolls into Cypress, TX on July 20

The Whambulance Monster Truck Ambulance from First Choice Emergency Room

First Choice Emergency Room, the leading freestanding emergency room system in the United States, today announced a new program to familiarize consumers with their local ER facilities. As an innovator in health care, First Choice Emergency Room is bringing a branded Monster Truck, The First Choice ER Whambulance, to many of its facilities as an interactive means to introduce communities to the First Choice Emergency Room facilities as an alternative option should an emergency need arise.

The First Choice ER Whambulance will park outside the Cypress facility on July 20, 2012 from 5:00 to 9:00 p.m. and welcome visitors to take a photo by the vehicle, sign up to win a remote control mini-Whambulance and even take a turn at racing the remote control truck. The Whambulance debuted at The Woodlands Fourth of July Parade. Complete with 66 inch tires, the converted 2005 Chevrolet Kodiak Heavy Duty Ambulance is now 14 feet tall, 13 feet wide and 25 feet long.

"The Whambulance is a fun and innovative way for us to invite people to see our First Choice ER facilities,” said Dr. Bart Cobb, First Choice Emergency Room's Facility Medical Director at Barker Cypress. “Our patients appreciate the quick access, almost immediate, to board-certified emergency physicians. We look forward to continuing to provide top quality emergency care to the Barker Cypress community."

The First Choice Emergency Room's most frequent patients are males 21 and under, so the Monster Truck is an interactive and highly relevant opportunity to engage with this key group, along with the larger community, and introduce them to the First Choice Emergency Room facilities.

First Choice ER physicians are board-certified and all nurses are emergency trained. The facility is equipped with state of the art diagnostic technology, including CT scanners, ultrasound machines and digital x-rays, and on-site COLA & CLIA accredited laboratories to handle emergency needs on the spot.

First Choice Emergency Room’s Cypress facility is open 24 hours a day, seven days per week. The facility is located 9740 Barker Cypress Road, Suite 108, in Cypress, TX 77433and can be reached at (281) 463-5200. Gerald (Bart) B. Cobb MD, ABIM, AAPS is the facility medical director and graduated from Baylor in 1978 earning his BS in biology. He later attended Southwestern Medical School and received his medical degree in 1982. He is double boarded in Internal Medicine (1985), and Emergency Medicine (2000).

For more information about First Choice Emergency Room, the Whambulance, or any of its facilities, please visit Visit the Cypress First Choice ER web page at
or see a video tour at

About First Choice Emergency Room
First Choice Emergency Room ( is the leading freestanding emergency room system; it is both the largest and the oldest. First Choice Emergency Room is revolutionizing the delivery of emergency medical services for adult and pediatric emergencies, both major and minor. First Choice Emergency Room facilities are innovative, freestanding, and fully equipped emergency rooms with state of the art diagnostic technology (CT Scanners, Ultrasound, Digital X-ray) and on-site labs. All First Choice Emergency Room locations are exclusively staffed with board-certified emergency physicians and emergency trained registered nurses. With eight locations in the Houston area, four in the Dallas/Ft Worth area and two in the Austin area, patients receive high-quality care and have an alternative to today’s overburdened hospital system.

For more information call (972) 899-6642 or contact Kristyn(dot)Eldridge(at)FCER(dot)com.

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