Curves are back as What Katie Did lingerie announce special corset event

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Feminine curves and killer waists are hot news for the Christmas party season, and so What Katie Did are delighted to announce a full day of personal corset fittings by head designer Katie Halford. It will be held on the 19th October 2010 in the London boutique, 26 Portobello Green, 281 Portobello Road, London, W10 5TZ. Katie will also be able to offer advice and guidance on every aspect of corset-wearing, vintage lingerie and retro style. Bookable in half hour-long slots between 11am and 5pm, with champagne and cakes on hand to loosen up any first-timers, we look forward to welcoming all who have an interest in our corsets.

What Katie Did Morticia Corset

Katie Halford is among the last of a dwindling number of lingerie specialists in the country. She has over fifteen years' experience in measuring, fitting and cinching ladies into beautiful lingerie and corsetry.

Curvy girls are firmly back in fashion at the moment – from the perfectly formed Christina Hendricks making top designers sit up and pay attention, to size 16 models gracing the catwalks at New York Fashion Week. The fever that's surrounded the latest series of Mad Men is also fuelling the latest retro trends – the show itself may be moving into the rather more Mod-like mid-sixties fashions, but it's still the nipped waists and full skirts of the Fifties and early-Sixties that fashionistas are craving. But what to do if you're not blessed with a natural Joan Holloway hourglass? Even Christina Hendricks herself needs a helping hand, and, for her recent GQ magazine shoot, turned to the globally renowned lingerie and corsetry brand, What Katie Did!

What Katie Did are delighted to be able to offer a select number of journalists the opportunity to come along to a special press day at their Portobello Road boutique, and be personally fitted for a stunning, steel-boned corset by owner and designer Katie Halford herself. Following the retirement of 'The Queen's own Corsetiere', June Kenton at Rigby and Peller, Katie Halford is among the last of a dwindling number of lingerie specialists in the country. She has over fifteen years' experience in measuring, fitting and cinching ladies into beautiful lingerie and corsetry; and due to the popularity of 'underwear as outerwear', there has never been a better time to come and see what proper spiral-steel boning and satin can do.

This special press fitting day will take place from 11am to 5pm on the 19th October. The lucky few will spend an hour each in the Portobello Road boutique, sipping champagne and nibbling cupcakes, while being properly fitted by Katie's expert hands. A corset fitting is an experience like no other, as you're taken back to a time when ladies were given truly personal service when shopping. This bespoke service will find the perfect corset to suit your body type, as you're measured, enclosed and tightly laced-in by expert fingers, revealing a waist that's improbably small, and impossibly glamorous! After you've taken your custom-fitted corset home, the only thing left to decide is what to wear under, or indeed over it, andd you'll be giving La Hendricks a run for her money at the Christmas party!

One glance at the latest looks and it's clearly that wasp waists are back on the fashion map, and if What Katie Did have anything to do with it, they will be for a very long time. So, whether your interest is personal, historical, or simply professional, we look forward to welcoming you for a personal fitting on the 19th.

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