What’s The 411? Networks Reboots Video Rich Website

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With http://www.whatsthe411.com, Video Streaming Pioneer Targets Multi-Cultural Market to Tackle Lack of Diversity in Online Video Content

Logo - What's The 411? Networks

We expect success because we are filling a void. We also have a great vantage point being based in New York City, the media capital of the world.

What’s The 411? Networks, a Silicon Alley online media, entertainment and marketing company, today reboots its video-rich, multi-channel website. Targeting a sophisticated multi-cultural audience, the entertainment and lifestyle website seeks to bring diversity to the online video space.

"The re-launch of http://www.whatsthe411.com is a very exciting time,” said Ruth J. Morrison, Founder, What’s The 411? Networks. “As independent television producers, we were video streaming pioneers experimenting with online video when most people didn’t have 56k modems let alone broadband connections. Today, we are coming full circle, as market forces are ripe for a new era of entertainment and lifestyle products.”

WhatsThe411.com boasts a celebrity-infused catalog of original video content including throwback interviews with stars such as Beyonce, Halle Berry, Nicole Kidman, Denzel Washington, Diana Ross, Patti LaBelle, Anita Baker, Phylicia Rashad, Lisa Nicole Carson, Courtney B. Vance, Ernie Hudson, Andre Harrell, Dick Wolf, and many others.

More recent original video packages include: pop singer Gloria Estefan discussing her new album produced by Pharrell Williams; NBA legend Walt “Clyde” Frazier; New York Yankees second baseman and home run derby king, Robinson Cano; and Harlem Week festivities featuring New York City Mayor Michael R. Bloomberg, former mayor David Dinkins, former Governor David Paterson, and Police Commissioner Raymond Kelly.

The entertainment and lifestyle website features a streamlined design of nine primary channels:

  •     Film/TV/Stage
  •     Music
  •     On The Town
  •     Book Talk
  •     Sports
  •     Fashion, Beauty, Style
  •     Health
  •     Technology
  •     Industry Insider

Additionally, the website contains Stars On The Horizon, an area that will feature aspiring singers. With the Missing Persons File, visitors are encouraged to give sightings of artists that have left public view. The Missing Persons File kicks off with TOTAL, the first girl group from P. Diddy’s Bad Boy Entertainment. Ask The Experts seeks to help people with the many facets of their lives: health, fitness, weight loss management, and wellness; relationships; money and finance; education; careers; etc.

“We expect success because we are filling a void. We also have a great vantage point being based in New York City, the media capital of the world. Further, What’s The 411? Networks sees a great opportunity to connect with a global audience through social media and live events. Integrating social media marketing strategies will enable us to grow and expand our audience, influence and revenue,” Ruth Morrison added.

Sign up today at http://www.whatsthe411.com to receive weekly e-newsletters. Follow @WhatsThe411TV on Twitter and visit our Facebook fan page http://www.Facebook.com/WhatIsThe411 to stay current on interviews, events hosted by What’s The 411? Networks, and much, much more.

Ruth Morrison, Founder, What's The 411? Networks is available for interviews.

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Eleanor Leinen
What The 411? Networks
646-286-9323
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Ruth Morrison
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