WhereTraveler and CityPass Announce Partnership to Serve In-Market Visitors through Mobile Technology

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Travel industry giants join forces to share content, expand audience and improve user experience

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Teaming up with the experts on visitor attractions makes our content even stronger and ensures that our mobile applications are the most comprehensive, useful source out there for travelers.

WhereTraveler®, the online and mobile edition of one of the world's most trusted travel brands, and CityPass®, provider of money-saving ticket booklets for the most popular attractions in top cities, today announced that they will team up to offer travelers a one-of-a-kind mobile guide to the best a city has to offer. Coming together to deliver insider information on the top restaurants, places to shop and visitor attractions via mobile devices, the partnership will serve to advance both companies' offerings through shared expert content and visitor audience.

WhereTraveler's mobile applications (WT Apps) for the Apple iPhone and the soon-to-be-launched version for BlackBerry are designed to link out-of-town visitors with select, concierge-style recommendations on the best places to eat, shop and play while in-market. The Where® suite of products, WhereTraveler, Where® magazine and Where Guestbook®, reach more than 136 million readers every year and have a reputation dating back to 1936. Content is vetted by seasoned, professional editors who live in the places they write about, and the unique, hybrid advertising model enables national and local advertisers to reach the out-of-town visitor through print, online and mobile technology.

By sharing CityPass' visitor attractions content on WhereTraveler.com and WT Apps, the Companies are creating the first all-in-one travel source for mobile serving the in-market visitor.

"A partnership between CityPass and WhereTraveler makes good business sense. WhereTraveler is backed by the trusted Where brand that brings more than 70 years of travel experience; not to mention the mobile application has been rated 'Most Popular' and is the leader in the travel category for the iPhone," said Co-CEO and Founder of CityPass Mike Gallagher.

Gallagher continued, "CityPass is a deal, and people expect a deal in this environment. Collaborating with WhereTraveler helps us make it easier for people to make the most of their CityPass and of their visit to a major city."

CityPass offers a solution for those who want to enjoy bite-sized experiences in a big city. CityPass booklets bundle five or six admission tickets to the most popular (by visitation) museums and attractions in a city at about half of what combined admissions cost. CityPass also saves time with special entry locations to avoid ticket lines at most attractions.

"We're thrilled to extend our twelve year relationship with CityPass to the mobile arena," said Russ Leseberg, WhereTraveler Vice President of Operational Innovation. "Teaming up with the experts on visitor attractions makes our content even stronger and ensures that our mobile applications are the most comprehensive, useful source out there for travelers."

WhereTraveler.com's mobile travel applications are completely free and can be found online by visiting WhereTraveler.

About WhereTraveler
WhereTraveler's reputation and content is backed by the publishers of Where magazine and Where Guestbook, names trusted by travelers since 1936. The Where® suite of products, WhereTraveler®, Where® magazine and Where Guestbook®, reach more than 136 million readers every year. Content is vetted by seasoned, professional editors who live in the places they write about, making it the name travelers trust for information as they plan for and engage in travel. With over 120 destinations worldwide and 15,000 local and national advertisers, WhereTraveler delivers an unprecedented mix of unique destination content and money-saving offers from local restaurants and retail establishments. To view and download WhereTraveler's mobile applications, visit: http://wheretraveler.com/mobile/tools/.

About CityPass
CityPass saves money and time in 11 North American destinations: New York ($79 adult, $59 youth 13-17), Boston ($44 adult, $28 youth 3-11), Philadelphia ($58 adult, $38 youth 4-12), Chicago ($69 adult, $59 4-11), Seattle ($44 adult, $29 youth 4-12) San Francisco ($59 adult, $39 youth 5-12),Hollywood ($59 adult, $49 youth 4-11) Southern California ($259 adult, $219 youth 3-9) Atlanta ($69 adult, $49 youth 3-12),Houston ($39 adult, $29 youth 4-11) and Toronto, Canada ($59 adult, $39 youth 4-12). Prices are valid 4/1/09 - 3/31/10.

CityPass is sold at each city's participating attractions or online at CityPass. For more information, to take an online page-by-page look inside CityPass ticket booklet or to link to each attraction, click on http://www.citypass.com. Recorded information is available at 707-256-0490 or toll free (U.S./Canada) 877-THEPASS (877-843-7277). CityPass. It's the ticket that makes the trip.

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Lauren DuBois

Susan Wilson
CityPass
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