Hottest Hosts Directory Returns in WHIR Magazine Jan 2011

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Hosting's most influential magazine offers Hosting consumers the Industry's definitive printed buyers guide and service directory.

Hottest Hosts Directory

WHIR Magazine January 2011

We focus on the hosting business, where service providers are acutely aware – and enthusiastically accepting – of their role as a channel for the distribution of the products of other companies.

The Web Host Industry Review, the leading resource for information on the web hosting industry, is excited to announce that the January 2011 issue of its Web Host Industry Review magazine has shipped, delivering the company’s annual Hottest Hosts web hosting service directory and buyer’s guide.

An annual project now in its fourth iteration, the Hottest Hosts guide includes many of the features that has made it popular among both web hosting advertisers and prospective customers in the past, as well as a few exciting new additions.

Among the most notable refinements is the expanded and flipped (literally) vendor services directory, Web Host Essentials. While the vendor services section had previously been included as a section within the overall guide, in the January 2011 issue, the section is separated and flipped, with a separate cover on the back of the Hottest Hosts section.

The other big change with this year’s edition is the expansion of the online component of the guide. The Hottest Hosts website is designed as a companion to the printed guide, and a resource and research tool for prospective customers of hosting services.

“This isn’t somebody trying to sell you beer while you watch football,” writes WHIR editor in chief Liam Eagle, in the editor’s letter. “We focus on the hosting business, where service providers are acutely aware – and enthusiastically accepting – of their role as a channel for the distribution of the products of other companies. It’s why, for instance, you’ll see a packed house at a hosting conference for a session in which a company is more or less pitching its products.”

Along with the paid listings and print advertising – a valuable resource in and of itself, as explained by Eagle, the Hottest Host and Web Host Essentials sections both contain instructional and educational articles for readers on either side of the hosting relationship.

“One of the significant objectives for our Hottest Hosts issue,” says WHIR publisher Stephen Mayhew, “is a wider distribution than our other issues. We want this guide to help represent the web hosting business to other related businesses. To that end, we print significantly more, and make extensive efforts to distribute the book at tradeshows and conferences where attendees might want to learn more about web hosting.”

Printed in a smaller format, and with a thicker cover stock, the Hottest Hosts issue is built to last, and intended to have a place on your shelf as a reference, for the duration of 2011, and beyond.

The January 2011 issue of WHIR magazine, along with all of its back issues, is available in an online edition, which can be accessed through the WHIR website.

About Web Host Industry Review

Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web host industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities.


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Candice Rodriguez
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