Glengoyne has always been excellent at listening to and engaging with their customers. They have demonstrated this again by really embracing the concept of user generated content allowing their customers to create and share their own tasting notes.
Dumgoyne (PRWEB) August 7, 2008
Principally developed for the consumer market by award-winning web design agency, Greenparka, the new website gives customers the opportunity to develop a deeper sense of ownership of Glengoyne, as well as the chance to learn directly from the whisky-making masters behind the brand.
Whether visitors wish to upload a YouTube video of their own trip to the distillery, or watch a blending session and whisky tasting, the new site is designed as an open invitation for customers to contribute with far greater freedom than ever before.
The 'Ask the Distillery' page is a personal hotline to the extensive knowledge of the Glengoyne Distillery Manager and his team, who will be able to answer all those elusive questions whisky-lovers have always wanted to know. The 'Range Tasting Notes' page lets customers pit their skills against the Glengoyne experts by posting their own tasting notes and reviews of the Glengoyne collection.
Charlie Cutler, Head of Digital at Greenparka, commented: "Glengoyne has always been excellent at listening to and engaging with their customers. They have demonstrated this again by really embracing the concept of user generated content allowing their customers to create and share their own tasting notes."
Glengoyne prides itself on being one of the most friendly, knowledgeable and approachable distilleries in the world. With this in mind they have also added a Contact Us page for general enquiries too.
As well as improving aesthetics and simplifying customer navigation, one of the key aims in the re-vamp was to increase Glengoyne's online presence. In addition to developing User Generated Content opportunities, a structured online marketing and optimisation programme will be implemented by Mackerel Media, which will be supported by PR and online promotions.
Nick Craig, founder of digital marketing specialists Mackerel Media said: "I've always thought of Glengoyne as an unsung hero of Single Malt Whisky. Those who try it tend to fall in love with it and remain loyal and enthusiastic customers. Yet, it has a relatively low online profile. Our aim is to greatly increase the visibility of the brand and grow awareness amongst those who enjoy single malt, but haven't had the pleasure of the real taste of malt."
The enhanced site also allows Glengoyne to promote their new Whisky Bus service running daily from seven pick-up points around Glasgow city centre. The innovative Whisky Bus, safely transports customers to/from the distillery, entertaining them with nosing competitions and stories of whisky smuggling, before a tour and dram of the golden nectar.
Iain Weir, Marketing Director for Ian Macleod Distillers, brand owner of Glengoyne commented: "At Glengoyne, we are lucky to have strong support and good will from across the online world, especially from bloggers and independent whisky websites. I hope by making http://www.glengoyne.com more interactive, interesting and visible on the web, we will bring some more of their enthusiasm and passion for our whisky to our new site.
Greenparka have done a fantastic job in understanding both the needs and desires of our customers'. I am delighted with the website and expect it to bring a new, more intimate dimension to Glengoyne for all visitors, old and new."