The industry is in a state of flux as companies seek new technologies and techniques to combat declining response rates to re-establish the branding value of display advertising
Portland, OR (PRWEB) June 17, 2009
White Horse, an award-winning digital marketing agency, invites advertising and marketing professionals to attend a live Webinar on June 24th titled: Six Pack Ads: Shape Up Your Online Campaigns With Advanced Tactics.
Join industry experts from White Horse and EyeWonder, the leading provider of interactive digital advertising products and services, to explore new approaches to online advertising that combine sequential advertising, behavioral targeting, and social media to produce powerful brand experiences and stronger results. The Next Generation of Campaign Integration, White Horse's proprietary suite of techniques, uses intensive campaign planning and advanced technologies powered by EyeWonder to deliver advertising that's more relevant, based on a user's past exposure to the brand.
"The industry is in a state of flux as companies seek new technologies and techniques to combat declining response rates to re-establish the branding value of display advertising," said Eric Anderson, VP of Emerging Media at White Horse. "White Horse has identified ways to deliver relevant brand interactions with a handful of tailored approaches that work in tandem to produce truly satisfying brand interactions," he added.
The Webinar on June 24th will share real-world examples of The Next Generation of Campaign Integration in action. Register for the White Horse Webinar now.
About White Horse
White Horse is a 29-year-old digital marketing agency specializing in the convergence of emerging and traditional media to create immersive Web experiences. White Horse services include digital advertising, Web site design, engineering, and emerging media.
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products, and services, EyeWonder empowers advertisers, advertising agencies, and content publishers with the ability to create, build, deliver, track, and optimize interactive advertising campaigns proven to drive industry-leading results.
For more information, call 1-877-471-4200.