This was the most successful marketing activity we have ever done -
Human Factors International
Madison, WI (PRWEB) April 17, 2012
In an online world, people are watching and sharing more video on the web than ever before. YouTube is the third most visited site and the second largest search engine, getting 79% of video plays. And it's only going to get bigger.
In a world where target audiences are bombarded with messaging, the question is how to break through the clutter. A Madison video production company specializing in online whiteboard animation has found the answer.
This new technique, which they call Scribology, is hitting the bullseye when it comes to grabbing audience attention. Their unique method of video scribing packs a punch and delivers the kind of message differentiation and breakthrough that marketers dream of.
So why are people watching? Erik Oakland, Founder & Project Manager, describes it simply: "The drawing and constant revealing of the story catches and keeps viewers attention. The continuous movement makes it hard for eyes to turn away. With this technique, you can create longer videos that tell the whole story."
Their latest video, launched for the start of baseball season, is an example of the powerful capability of this online video technique. Taking a humorous snap-shot of baseball, this 8- minute video with over 10,000 views on YouTube already is an entertaining watch, capturing the mind and imagination.
For marketers this is key, because when people are engaged, entertained and educated, they vote, comment and share the content with their friends. In a world where online video is becoming the dominant medium, we are just at the start of a new trend of scribe video content and whiteboard animation.
Based in Madison, Wisconsin - truscribe is the world leader in whiteboard animation and video scribing.