WhiteFence Names Chip Smith Chief Marketing Officer
Accomplished marketing executive to drive marketing strategies for WhiteFence and its network of Web sites, products and services
Houston (PRWEB) June 17, 2008 -- WhiteFence, the nation's leading online comparison-shopping marketplace for residential home services, today announced that Chip Smith has joined the company as its Executive Vice President and Chief Marketing Officer. Smith will lead the development and execution of marketing strategies for WhiteFence and its vast network of Web sites, products and services.
Smith has more than 20 years of consumer and business-to-business marketing experience. Prior to joining WhiteFence, Smith was responsible for Global Media at Monster.com in New York, where he managed Monster's media analytics, business development and global media strategy teams. Smith holds a bachelor's degree in finance and an MBA in marketing and finance from the University of Tennessee.
"We are thrilled to have someone with Chip's vast interactive marketing experience and energy join the WhiteFence leadership team," said WhiteFence CEO Eric Danziger. "We're confident he will be a valued asset to the company and that the WhiteFence brands will thrive under his direction."
Prior to his global media role at Monster.com, Chip was Senior Vice President of Online Marketing with responsibility for generating online business-to-business revenue and consumer resumes. Before that, he served as director of marketing for a division of Johnson Controls in Atlanta. He began his career in marketing with Ryder System in Miami.
"WhiteFence is a great tool for families trying to save time and money while shopping for home services and I'm excited about the opportunity to expand the WhiteFence audience," said Smith.
About WhiteFence
WhiteFence is the leading one-stop online comparison-shopping marketplace that helps consumers compare and order home services such as electricity, natural gas, phone, cable and satellite TV, high-speed Internet, banking and more. WhiteFence's proprietary transaction engine makes it easy for all 110 million U.S. households, including movers, to find the best deals and conveniently set up their home services in minutes.
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