White Horse Wins Gold for Social Community Development in W3 Competition
White Horse Wins Gold W3 Award for Creating Mountain Hardwear’s Social Community
Portland, OR (PRWEB) November 4, 2009 -- White Horse, a 29-year old digital marketing agency specializing in the convergence of emerging and traditional media to create immersive Web experiences, won a Gold W3 award for the creation of Mountain Hardwear’s social community. The W3 Awards, presented by the International Academy of Visual Arts, recognizes the outstanding creative professionals behind online games, Web sites, marketing programs, and video work.
The Expedition Republic, Mountain Hardwear’s social destination, unites climbers, explorers, and other nomadic souls to merge, mingle, and discuss what they all love. White Horse brought the thrill of adventure to life with a 3D virtual expedition that users engage with to enter the community. As users navigate the virtual terrain, they can discover hidden video and gear information. Members gain access to 25 groups and forums, blogs, event calendars, and the ability to share photos and videos. To date, more than two thousand photos and videos have been uploaded.
“The industry attention that The Expedition Republic has received raises the bar for interaction design by demonstrating how technologies can be applied to drive community building,” said Jennifer Modarelli, Principal and CEO. “Creating rich experiences for brand loyalists should start with a deep understanding of its audience’s needs and aspirations attained through user-centered design practices.”
In 2008, White Horse added an emerging media practice to its services to help clients define and built their social media strategies. The agency provides a full menu of emerging media services including social media monitoring, blogs, social networks, Web communities, Web promotions, and widgets. To address the fundamental brand/customer paradigm shift associated with social media adoption, White Horse recommends that all companies invest in a social media audit and ongoing social brand monitoring to protect and build their brands. To help marketers adjust their strategies to take advantage of social media, White Horse has created a series of free Webinars and Podcasts.
“The Expedition Republic demonstrates how social media can activate valuable audiences in ways traditional channels can’t touch,” said Eric Anderson, VP of Emerging Media at White Horse. “When social communities are designed with the right combination of inspiration and tools, the caliber of interaction and content that results is unparalleled.”
About White Horse
White Horse is an independently-owned digital marketing established in 1980. Focused on created rich brand experiences, the agency offers digital advertising, Web site design, engineering, and emerging media services.
http://www.whitehorse.com
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