Nervous Web Designers Turn to Specialist Birmingham SEO Company, Essential Marketer, for Expertise Following Google Penguin Updates

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Birmingham SEO agency, Essential Marketer has more than doubled its white label SEO clients during the last year following Google's algorithm updates. Essential Marketer's white label SEO service provides a seamless process for delivering excellent SERP results for white label clients.

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More and more web design agencies are choosing to outsource their SEO to experts

Following the third major algorithm update from Google this year, Birmingham SEO company, Essential Marketer has seen a significant increase in the number of web design agencies using its white label SEO services during the latter half of the year.

Essential Marketer, the biggest SEO agency in Birmingham, now works with 12 Birmingham web design agencies providing them with a seamless white label SEO service and expert SEO knowledge that many web design agencies lack in-house. The combined total number of clients from the white label clients totals in excess of 30 clients.    

Steve Feeney, Essential Marketer Managing Director puts the increase in white label clients down to the fact that many web design agencies are now nervous about SEO following the major algorithm updates that Google has made since April this year.

Rather than taking the risk of getting the SEO right for their client, they are opting to use Essential’s white label SEO service, relying on the skills and expertise of people who know the industry best and who keep up-to-date with every algorithm update. Google’s Penguin Update hit many sites where people didn’t know they had poor quality links. These had often been set up by cowboy SEO companies who have long since ridden off into the sunset on the profits made from unsuspecting, honest companies who trusted their SEO agency and thought their SEO was ethical.

Adds Steve: “The idea behind this year’s Penguin Update was that Google wanted to clean up the SEO industry, particularly from years of poor quality backlinks and overuse of anchor text. Like the Panda Update that came before Penguin, this update hasn’t been a one off; there have been continuous updates, which has had a widespread impact on website rankings across the board for many companies.

“After the first fallout from Penguin earlier this year, we had a dramatic increase in clients who had been the victims of Penguin after years of poor linking practices by SEO agencies. This rise in Penguin related casualties has continued to increase with new clients coming on board every day, but we have since found that increasing numbers of web design agencies are choosing to outsource their SEO to experts, rather than taking the risk of doing it themselves with their often limited knowledge of SEO.”

Essential Marketer’s white label SEO service enables web design agencies and marketing agencies alike, to provide the SEO expertise to their clients using Essential’s experienced staff, systems and proven methods for increasing organic rankings in an ethical and natural way ensuring sustainable, long term results.

The Essential white label SEO service is well proven with clients benefiting from its growing team of experts and purpose built SEO tools that are branded for each white label client ensuring the white label client’s clients don’t know the service is being provided by someone else.

As well as the back end systems to manage each SEO campaign, the white label client also provides their client with a bespoke branded client portal, provided by Essential. The portal is state of the art in terms of how it looks and how it performs showing comprehensive, real time detailed information on the SEO work carried out each month.

“Through an online meeting we are able to show potential white label clients our systems and demonstrate our high level of SEO expertise.

“Providing white label services has broadened our client base significantly. The depth of our business and our strategic approach to white label clients providing SEO in Birmingham and beyond, will continue to expand our growing portfolio.” Concludes Steve.

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