Rising Consumer Awareness Peps Up Sales of Healthy Whole Grain Foods, According to New Report by Global Industry Analysts, Inc.

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Rising levels of consumer awareness pertaining to health benefits of whole grains are pushing up the sales of whole grain and high-fiber food products across the world. Earlier, whole grain and fiber foods were considered as lacking in taste and flavor. However, the perception is changing with the advent of appealing food products, in terms of taste, flavor, appearance and price. The shift in consumer perception and consumption trends is the result of higher investments in consumer education, intense marketing campaign, and introduction of products with improved tastes and flavors.

Whole Grain and High Fiber Foods: A Global Strategic Business Report

The global whole grain and high fiber foods market is forecast to reach US$24 billion by 2012, increasing at a compounded annual growth rate (CAGR) of 6% over the review period 2003-2012, as stated by a recent report published by Global Industry Analysts, Inc. (GIA). United States is projected to maintain its position as the leading whole grain and high fiber foods market and register sales worth US$8.8 billion by 2012. The release of new Dietary Guidelines for Americans in early 2005 boosted the production and sale of products based on whole grains and fibers across the United States. Rising consumer awareness levels about benefits of whole grains and fiber consumption with respect to digestive and cardiovascular health constitutes a major factor driving growth in the US market. Among the product segments, whole grain cereals represents the leading category in the global whole grain and high fiber foods market with sales expected to exceed US$11.1 billion by the end of the forecast period. Furthermore, whole grain and high fiber baked foods market is set to witness the fastest growth among all product segments, registering a CAGR of 7.5% over the period 2003-2012.

The whole grains market is witnessing the launch of numerous innovative whole grain products. Growing awareness about health and nutrition, coupled with the increasing demand for products with improved tastes, has prompted snack food manufacturers to develop innovative products. Besides, food companies intend to address the growing requirements of an aging global population, which is actively seeking alternative foods that offer improved nutrition, taste as well as health benefits. In the US and Europe, the consumption of healthy whole grain-based products has enabled bakery sector to overcome the challenge posed by the low-carb diet trend. Despite the rising awareness levels pertaining to nutritional benefits of whole grain and fiber foods, consumers continue to face confusion pertaining to whole grain and fiber foods. To address these concerns, the Whole Grains Council introduced its Whole Grain Stamp in 2005, through which consumers can easily identify whole grain products and also keep track of their daily consumption.

The comprehensive research report titled "Whole Grain and High Fiber Foods: A Global Strategic Business Report", published by Global Industry Analysts, Inc., analyzes market trends with hard-to-find data and analytics for major regions such as the United States, Asia-Pacific, Europe and Rest of World. The report analyzes value sales for major product segments including whole grain and high fiber cereals, whole grain and high fiber snacks market, whole grain and high fiber baked foods, and other whole grain and high fiber food (including pasta & flour). The study reviews existing trends, new product introductions, sales forecasts, mergers, acquisitions, and other strategic industry activities affecting the whole grain and high fiber foods industry, and is an easy guide to What, Why, When, How, Where, and Who of the industry. Major worldwide players profiled in the report include Cargill, ConAgra Foods, Fiberstar, George Weston Bakeries, General Mills, Kellogg Company, Kraft Foods, Nestlé, PepsiCo, Ralcorp, and Sara Lee Bakery Group, among several others.

For more details about this research report, please visit http://www.strategyr.com/Whole_Grain_And_High_Fiber_Foods_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc. (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press@strategyr.com
Web Site http://www.StrategyR.com


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