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Whole Grain and High Fiber Foods Market to Reach $21 Billion by 2010, According to New Report by Global Industry Analysts, Inc.

World whole grain and high fiber foods market is projected to reach about US$21 billion by 2010. Primary growth driver includes the growing awareness of health benefits of consuming these foods.

San Jose, CA (PRWEB) July 26, 2007 -- World whole grain and high fiber foods market is projected to reach about US$21 billion by 2010. Primary growth driver includes the growing awareness of health benefits of consuming these foods.

Whole grains are the cereal grains, which possess bran and germ in addition to the endosperm, as against refined grains that possess the endosperm alone. Whole grains or foods feature all the necessary elements and nutrients of the natural whole grain seed. In case, the grain has been processed -- cracked, rolled, crushed, extruded or/and cooked -- the food product has to provide approximately the same rich set of nutrients, which are present in the original grain seed.

Whole Grain and High Fiber Foods: A Global Strategic Business Report
Increasing awareness of the health benefits of consuming whole grains and their products is expected to spur the growth of whole grain market. The interest in the nutritional advantages provided by whole grain foods has also increased demand for a wide range of products including cereals, nuts, seeds, whole grain pastas and flours, and many fruits and vegetables containing high fiber. United States has established The Grain Foods Foundation, a multi-million dollar program for educating people about the nutritional advantages of bread and several grain products. In addition, the US Department of Agriculture has also issued instructions regarding the whole grain content that needs to be incorporated in the normal diet.

United States remains the largest market for whole grain and high fiber foods, with an estimated US$5.6 billion in 2006, as stated by Global Industry Analysts, Inc. Europe is the second largest market in terms of consumption of whole grains and high fiber foods, and the region is expected to account for a market share of 29% in 2010.

Cereals & grains market represents the largest segment, with US$10.8 billion in 2006. Baked food/snacks market represents the most potential segment, projected to register a healthy CAGR of 8% over the next five years. Improved consumption levels in developed countries such as the US and Europe forms the major contributing factor for growth in the whole grain and high fiber foods market. Moreover, growing awareness and advantages of using whole grain and high fiber foods in regular diet has provided a major boost to the Asian market, which is expected to gain importance in the next five years. Asia-Pacific (including Japan) is predicted to witness the fastest growth of about 7% in the global whole grain and high fiber foods market. China is witnessing favorable growth in the grain market, as it produces and consumes a large amount of grain. China's exports have also increased and are similar to Canada, Australia, the United States and other wheat exporting countries. China's corn, wheat and rice trade has also closely matched with the world market, as a result of quality seed plantation, enhanced irrigation facilities and other appropriate measures.

Leading players in the worldwide whole grain and high fiber foods market include Best Cooking Pulses, Inc., Bristol-Myers Squibb, Cargill Inc., Cereal Ingredients, Inc., ConAgra Foods, Inc., Creafill Fibers Corp., Fiberstar, Inc., Garuda International, Inc., General Mills, Inc., George Weston Bakeries, Inc., Gilster-Mary Lee Corporation, Grain Millers, GTC Nutrition, Hodgson Mill, Inc., International Fiber Corporation, J. Rettenmaier USA LP, Kellogg Company, Kerry Group Plc, Kraft Foods, Malt-O-Meal Company, Matsutani America, Inc., MGP Ingredients, Inc., New World Pasta Company, Nurture, Inc., Nutri-Pea Limited, ORAFTI Group, PepsiCo, Inc., Ralcorp Holdings, Inc., Sara Lee Bakery Group, Sensus America LLC, Sunopta Ingredients Group, The Fibred Group, Watson Foods Company, Inc., and Whole Foods Market.

The report titled "Whole Grain and High Fiber Foods: A Global Strategic Business Report" published by Global Industry Analysts, Inc., discusses key trends, opportunities, consumption patterns, demand forecasts, and related activities affecting this industry. The market is analyzed in dollar sales by the following geographic regions - US, Europe, Asia-Pacific (including Japan), and Rest of World; and product segments - Baked Food/ Snacks; Cereals & Grains; Nuts, Seeds & Beans; and Others.

For more details about this research report, please visit http://www.strategyr.com/MCP-1708.asp.

About Global Industry Analysts, Inc.:
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Web Site www.StrategyR.com

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