We wanted to find a way to reward and thank these online customers for their repeat business and dedication to keeping our family-owned business strong.
Altoona, Pa (PRWEB) October 06, 2015
Blair Candy Company, a retail and online bulk candy store, has seen a great deal of change in its 76 years of being a family-owned business, but one thing has always remained the same for the company: keeping their focus on the customer. In their 16th year of being online, BlairCandy’s online store, BlairCandy.com, is introducing a new tiered wholesale pricing structure that will extend discounts to customers that register for the program and have a minimum order value of $150.
Pam Macharola, eCommerce Director of BlairCandy.com, explains how the Altoona-based business made the decision to roll out the new wholesale pricing structure.
“One of the shifts we’ve seen in the last few years is customers preferring to buy their candy in bulk – larger, repeat orders of candy and candy supplies. We’re the real deal candy wholesaler, not just an online store giving discounts. We wanted to find a way to reward and thank these online customers for their repeat business and dedication to keeping our family-owned business strong. It was a no brainer,” says Macharola.
In order to take advantage of the bulk candy discounts, customers will need to register on the Wholesale Candy Store page (http://www.blaircandy.com/wholor.html) on the website. After reading, they will be taken to a single-page form to register, will receive an email confirming their registration, and another email once they have been approved, along with details on which discount tier they fall into. Customers will then login to the store to see the wholesale candy discounts available on each item.
“We’ve offered wholesale discounts for our large online resellers for many years now, but this is our first time extending the discounts to our high volume online retail customers. We wanted to ensure the process was as simple as possible so anyone spending at least $150 per order could use it,” explains Macharola.
Discount tiers will change in line with the customer’s order history and average order size, so loyal, higher-volume customers will be rewarded with additional discounts. Visit Blaircandy.com for more information on bulk candy pricing.
The Blair Candy Company has been family owned and operated for over 75 years, working to keep the rich memories of the past alive as well as continually innovating to meet and exceed the needs of current and future customers. In addition to their online candy store, Blair Candy is an Altoona, Pa brick and mortar wholesale candy distributor, selling candy, tobacco products and accessories, paper products and party supplies, bar and restaurant supplies, and fundraising supplies throughout Pennsylvania. Connect with the excited faces behind Blair Candy on Twitter, Facebook, and their Candy Blog.