Bright Future for Wholesale Lighting Supplier Ormrod

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Chiswick based wholesale lighting supplier Ormrod Electric Ltd recently unveiled a new look for 2011, a beacon of light in the gloomy current business climate.

Chiswick High Road Showroom

A recent invitation to join the IBA (Independent Buyers Association) has completed a strong 18 months of business development enabling Ormrod to assert itself as a recognised, leading lighting wholesaler.

Chiswick based wholesale lighting supplier Ormrod Electric Ltd recently unveiled a new look for 2011, a beacon of light in the gloomy current business climate.

Fresh from the launch of a new website in 2010 and complete with new logo and corporate branding, the wholesale electrical specialists have steadily improved their high road presence.

A strategic 18 month investment process has seen their Chiswick Road Street showroom transformed, with new and improved display boards comprising internal and external light fittings from high-end manufacturers including Artemide, Flos and Fabbian.

Unique lighting boxes demonstrate the contrast between low voltage halogen, mains halogen, compact florescent and LED. This “information first” technique provides the end user with a visual demonstration with supplementary advice and guidance as to the most suitable lighting source for their environment.

The improvements to the showroom are the culmination of a period of maturity for the business, establishing itself as a provider of lighting solutions to the electrical trade, architects and designers. This has led to a re-investment in the trade counter, which makes it easier for staff to offer experience-driven practical product guidance to both trade and non-trade customers.

New signage, illuminated by 6 DMX controlled colour changing strip lights from Aurora improve the external appearance of the showroom, and the interior is completed with an extensive range of table lamps, floor lights and demonstrations of multiroom home audio and lighting controls.

A recent invitation to join the IBA (Independent Buyers Association) has completed a strong 18 months of business development enabling Ormrod to assert itself as a recognised, leading lighting wholesaler.

The future certainly does look bright for this Chiswick-based success story!

You can visit the new Ormrod website at http://www.ormrod.com, or head into the new showroom, situated on Chiswick High Road.

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Paul Stolworthy
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