Whooligan Introduces Web 2.0² with Planned Beta Site Launch

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Whooligan has combined the viral power of an interconnected content network with the global passion for soccer, to create a "social soccer portal." The company calls its new approach of leveraging viral social media to create and market a tangible brand on and off the internet, the Web 2.0 squared.


Soccer is a game that inspires love, joy, and pain and for 90 minutes on a given day brings together millions around the world who seemingly have nothing in common but their common love of the game

Whooligan, Inc. has announced a public beta launch of its Whooligan website, for late November, introducing the world to the new Web 2.0². Global soccer fans are encouraged to sign up free of charge on the site to represent one of over 3,000 club sides and 200 national sides. The global site will be introduced in Spanish, Portuguese, English, Italian and French.

The Web 2.0² is a natural evolution in the Internet's development, coming at a time when companies such as Twitter are facing pressure to produce business models in line with exponential user growth. By combining the business models of the first internet bubble, with the viral community building social media of the upcoming Web 2.0 bubble, a company can achieve exponential success on and off the web.

The Whooligan site will consist of many different content channels to leverage for the brand's creation. Fans will initially have the ability to create their side's apparel, share videos and photos, participate in forums, trash talk their rivals and show their neighborhood pride. Future content areas include Whoolipets, Whoolibabes, Whooliquest, Whooliwood, Whooliheroes and Whooliha.

Whooligan also has a social mission, to use the fervor of rival soccer fans to begin to help erase many of the world's political, religious, and social divisions. "Fútbol, Football, Futebol, Soccer, Calcio- whatever you call it in your part of the world- is a global passion that can unite us all, especially in these troubled times," notes Whooligan, Inc. founder Matthew Kane.

Soccer matches are the closest thing to a worldwide battlefield, the ideal spectacle to settle differences via pure competition. If there is ever to be an end to the type of brutality seen in Cali, Colombia in March 2008, or Sicily, Italy in February 2007, the energy inherent in the conflict needs to be funneled away from the violence in the streets and transported onto the pitch.

"Soccer is a game that inspires love, joy, and pain and for 90 minutes on a given day brings together millions around the world who seemingly have nothing in common but their common love of the game," continues founder Matthew Kane. Can the global Internet revolution allow for a better understanding between rival countries, communities, and fans? Whooligan is committed to answering this question and bringing "the beautiful game" back to the people.

For additional information on the news that is the subject of this release, please contact Matthew Kane, or visit http://www.whooligan.com/contest.

About Whooligan, Inc:
Whooligan is a new global soccer lifestyle brand created & marketed by user generated social media. The company utilizes the Whooligan.com site as a "social soccer portal;" an interconnected viral content network of forums, videos, photos, and special content. The site will be launched in a beta version in October 2008, introducing the world to the Web 2.0². The company was started by two brothers dedicated to providing soccer fans from every walk of life a chance to support their side. Whooligan's social mission is to "unite the world against radical Islam through soccer."

Matthew Kane, President
Whooligan, Inc


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