Widen Refreshes UI, Simplifies Workflow

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Widen Enterprises, an industry-pacesetting digital asset management (DAM) provider, has released their 5.1 spring update. Widen's aggressive release cycle continues to prompt the software-as-a-service (SaaS) industry to modify applications to meet Web 2.0 expectations.

The responses from our reps and dealers have been great. They love the new functionality; they love the new look and feel and really all of the enhancements that were exactly what they were asking for. With Widen I always know the system will be as user friendly and easy for them to navigate as possible.

    Widen's most recent update to the digital asset management database as well as the Backdrop(TM) application include an overall refresh of the user interface, expanded options for both users and administrators regarding asset uploads and routing and also increased search and instant download capabilities. Widen has also supplemented their video asset management capabilities with DVD authoring. This will allow video asset users to view their video files on any DVD enabled device, rather than strictly on a computer when viewing video files in a data format.

In discussing Widen's digital asset management capabilities, Bill Whitacre, Retail Marketing Specialist at La-Z-Boy, said, "The responses from our reps and dealers have been great. They love the new functionality; they love the new look and feel and really all of the enhancements that were exactly what they were asking for. With Widen I always know the system will be as user friendly and easy for them to navigate as possible."

Widen assists with marketing execution, creative support and sales enablement through its inventive suite of digital asset management applications. It allows marketing networks to experience applications driven through a web browser without added cost for hardware, software and upgrades.

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Ryan Voss
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