Full Sail University, ESPN Wide World of Sports Ink Innovative Partnership

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Recognizing the expanding role of sports within the entertainment industry, ESPN Wide World of Sports Complex and Full Sail University have finalized a unique partnership that enables the school to promote Full Sail’s sports curriculum to a global audience of sports enthusiasts, while offering youth athletes more possibilities to envision their sports dreams.

“We hope that by exposing young athletes to Full Sail’s innovative curriculum, they will be able to realize their aspirations whether they’re on the ball field, in the classroom or behind a TV camera.”

Recognizing the expanding role of sports within the entertainment industry, ESPN Wide World of Sports Complex and Full Sail University have finalized a unique partnership that enables the school to promote Full Sail’s sports curriculum to a global audience of sports enthusiasts, while offering youth athletes more possibilities to envision their sports dreams.

As part of this collaboration, Full Sail will be represented throughout ESPN Wide World of Sports including the complex’s Welcome Center, digital signs and promotional video packages. In addition, guests who are interested in learning more will be able to arrange a tour of Full Sail’s Winter Park campus from the sport complex.

“The sports industry is evolving incredibly rapidly, and it requires professionals who understand the dynamics of the new media landscape for all applications in business, both now and in the future,” said Josh Mora, program director of Sports Marketing and Media for Full Sail. “One area in which we can attract prospective students who will serve the industry is by focusing our efforts on those who have an inherent enthusiasm for sports. In that way, we can fuel their passion by exposing them to possible careers within the sports realm that they might not even know exists.”

This agreement follows the university’s recent launch of its new Sports Marketing and Media Bachelor of Science Degree Program. The 32-month curriculum, offered both on-campus and online, is designed to help students develop a balanced skill set of technical expertise and content creation. Students will also learn core business and marketing concepts as they apply to sports media, business models, sports marketing and research, public relations, sports law and contracts, and licensing and intellectual property.

“Sports dreams now come in all shapes and sizes,” said Faron Kelley, director of marketing and communication for Disney Sports Enterprises. “We hope that by exposing young athletes to Full Sail’s innovative curriculum, they will be able to realize their aspirations whether they’re on the ball field, in the classroom or behind a TV camera.”

Full Sail has recently collaborated with ESPN in launching a sports broadcast research lab at the university, complementing the current ESPN Innovation Lab located at ESPN Wide World of Sports at Walt Disney World. That lab has been critical in the development of ESPN 3D, Ball Track, NBA Player Card and Ultimate Uplink.

About ESPN Wide World of Sports Complex
ESPN Wide World of Sports Complex, which hosts more than 300 events a year, is the leading multi-sport venue for amateur and professional sports in the United States, accommodating 70 different sports and athletes from more than 70 countries. Designed to take youth sports to the next level, the 230-acre facility features the ESPN Innovation Lab, a real-world testing ground for the ESPN Emerging Technology group to develop ground-breaking on-air products like Ball Track and ESPN Snap Zoom, as well as development of its new 3-D television channel. In addition, the complex features 56 high-definition cameras (42 robotic, 10 hand-held and four studio) and 40 high-definition video screens, including three jumbo screens, that can capture and display footage from any event taking place at the complex. The camera and video screens, as well as a 20-zone audio system, are controlled through the state-of-the-art Production Center that features eight edit bays and links to ESPN facilities in Bristol, Conn., New York and Los Angeles. For more information, visit http://www.wdwnews.com for press releases, photos and videos. Follow us on Twitter at @DisneySports.

About Full Sail University:
Since 1979, Full Sail University has been an innovative educational leader for those pursuing careers in the entertainment industry. With over 34,500 alumni, graduate credits include work on OSCAR®, Emmy® and GRAMMY®-winning projects, best-selling video games, and #1 grossing U.S. concert tours. Full Sail's 191-acre campus and online education platform proudly welcomes over 13,000 students from 50 states and 49 countries. Full Sail currently offers a total of 37 Associate, Bachelor, and Master campus degree and online degree programs including: Computer Animation, Creative Writing for Entertainment, Digital Arts & Design, Digital Cinematography, Education Media Design & Technology, Entertainment Business, Film, Game Art, Game Design, Game Development, Graphic Design, Internet Marketing, Media Design, Mobile Development, Music Business, Music Production, New Media Journalism, Recording Arts, Recording Engineering, Show Production, Sports Marketing & Media, and Web Design & Development. Full Sail was named the 2008 “School/College of the Year” by the Florida Association of Postsecondary Schools and Colleges; The Harvard of Game Schools by Tips & Tricks Magazine; one of the top three New Media Schools by Shift Magazine; one of the Top Five Game Degree Programs in the world by Electronic Gaming Monthly; one of the Best Music Programs in the country by Rolling Stone Magazine; and one of the Best Film Programs in the country by UNleashed Magazine.

For more information about Full Sail, please visit http://www.fullsail.edu.

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Casey Tanous
Full Sail University
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