Pricing Data Packaged into Shopping Trend Widgets for Bloggers, Web Publishers and Social Networks

SEATTLE (Business Wire EON/PRWEB ) May 10, 2007 -- Bloggers and publishers are now just a widget away from making extra cash through both the Amazon and eBay affiliate programs.

Widgets are changing and enhancing the Web today, and some analysts are even calling 2007 the 'Year of the Widget,'

Mpire's widgets offer packaged, compelling content for either editorial or advertising space that can actually make money for bloggers and Web publishers. These widgets continue to build on Mpire's core strategy of helping people make smart buying decisions and providing what we feel is the most comprehensive shopping experience on the Internet today.

Mpire’s collection of more than 75 widgets gives free access to packaged Amazon and eBay shopping trend results across 15 popular categories, such as entertainment, sports, fashion, technology, games and youth/teens. Historically, consumers, including eBay sellers, have had to pay a monthly subscription fee to find out what’s hot or gaining in popularity.

By inserting these trend-tracking widgets that contain links to related Amazon and/or eBay items, bloggers and publishers can drive traffic to the two marketplaces, and in return, earn money from those companies when users bid, buy or register.

For example, MySpace layout provider, Whateverlife.com, run by 16-year-old Ashley Qualls, can offer her 300,000 daily unique visitors widgets that track top selling 2008 presidential candidates, iPods and teen clothing brands. Similarly, YouLookFab.com, a fashion advice Web site, can embed widgets that track the sale of jeans, handbags and dresses.

Other sites currently testing the Mpire widgets include eBay Pop, eBay-Star Wars Celebration IV, ProBargainHunter.com, and SexyWidget.com. The widgets are also integrated with Blogger, Movable Type, TypePad and WordPress, and can be placed on MySpace profiles.

“Widgets are changing and enhancing the Web today, and some analysts are even calling 2007 the ‘Year of the Widget,’” said Matt Hulett, CEO of Mpire. “Mpire’s widgets offer packaged, compelling content for either editorial or advertising space that can actually make money for bloggers and Web publishers. These widgets continue to build on Mpire’s core strategy of helping people make smart buying decisions and providing what we feel is the most comprehensive shopping experience on the Internet today.”

Widgets are Web-based interactive content tools that can be dynamically embedded into blogs, social network profiles, auctions, home pages and search sites, and to date, have primarily been used for brand building, lead generation and monitoring auctions.

About Mpire

Seattle-based Mpire is a meta-shopping service that brings together on its site thousands of online stores and marketplaces, such as eBay, Amazon, Shopping.com, Target, WalMart and Gap. Mpire’s universal shopping experience combines proprietary pricing analysis for both new and used items, coupons and reviews, as well as distributed shopping features such as the Mpire Plug-in, shopping-trend widgets and Web service APIs. Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock.

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