There was a lot of hype when WiFi first reached the RV industry. Research shows that free WiFi just doesn't perform as expected, and that has opened the door for more innovative ways of approaching the amenity.
Westport, CT (PRWEB) March 4, 2010
WiFiRV, an 8-year-old wireless Internet service provider (WISP), announced a new outreach program designed to help RV park, resort, and campground owners understand the difference between "free" vs. "for fee" WiFi options for their properties -- and the impact of each on their bottom line.
"Many property owners don't realize there are two ways to do WiFi in a RV park or campground," said John M. Borg II, WiFiRV's Founder and CEO. "They believe their only option is to provide the amenity at no charge to their patrons, and then foot the bill for equipment, data usage, and repairs. But there is another way."
Borg, a multi-generation commercial and residential property owner and Wall Street finance and technology guru, says that the second option is based on the business model cellular providers have used for over a decade. "Under this second arrangement, the Internet service provider (ISP) pays the property owner for access to their patrons, and the patrons themselves pay to go online. It's like the property owners who allow cell towers on their properties – that right of way is well-rewarded, as it should be."
In addition, Borg said, under this arrangement the ISP usually maintains and repairs all the wireless equipment and shares the profits with the property owner. By turning the WiFi amenity into a profit center, as opposed to an expense, RV resorts, parks, and campgrounds aren’t straddled with WiFi services as yet another form of expensive marketing to attract or retain customers. "This is the only way that the wireless ISP stays motivated to provide quality 24x7 customer support and service, maintain the equipment, and ensure that the standards of service are in line with the property owner’s needs for happy campers," Borg said. "Many properties are coming to realize this now, but are locked into long-term contracts forcing them to seek upgrades at a premium."
WiFiRV's new outreach program will distribute detailed comparison sheets, financial analysis results from nearly a decade of WiFi experience, and other useful literature to help RV resort, park, and campground owners make the right WiFi decisions for their property.
"There was a lot of hype when WiFi first reached the RV industry," Borg said. "Property owners were promised by WiFi providers that offering free WiFi would attract more patrons and travelers. Unfortunately, WiFiRV research shows free WiFi just doesn't perform as expected -- and that has opened the door for more innovative ways of approaching the amenity at properties that simply cannot afford to offer it free or don’t think it’s a wise business choice."
Property owners can request information about WiFiRV's outreach program by contacting WiFiRV directly.
WiFiRV is the only WiFi Internet service provider that has over 70% of its RV resort, park, and campground amenities generating income for property owners. Through low or no cost installs, expert engineering, nationwide scalability, 3-5 new properties a week, and nearly a decade of RV industry expertise, WiFiRV partners with RV park owners to turn the WiFiRV solution into an investment, not a liability.