This comprehensive site redesign is part of our strategy to evolve Bonnington Plastics into one of the top UK importers, not only in terms of trade, but usability and conversion rate.
Leicester (PRWEB UK) 27 March 2013
A strong website can make an immense difference for any company. They work to improve brand perception, generate leads and drive sales. Good optimisation creates organic traffic, and the infrastructure itself allows businesses to process orders and manage business with an absolute minimum of overhead and time investment.
Reporting strong growth throughout their wholesale and import business over 2012, Bonnington Plastics are pushing their business to the next level via a brand-new 3rd generation B2B eCommerce website, developed by Leicester-based digital marketing agency, Williams Commerce.
The new website is targeted towards driving registrations and sales. Product listings have been updated and redesigned for better accessibility and information retention among visitors, as well as being opened up for limited viewing to visitors who have yet to create an account. There’s more information available on listings for consumers, and the sign-up process has been streamlined to ease visitors looking to convert into customers.
Drop-ship functionality has been extended, and the product listings and site design now reflect this fact. Registrations are able to select individual account types for themselves, along with the discount level it entails. The ordering process has been sped up with a quick-order functionality, while time spent moving through payment gateways has also been reduced substantially.
A representative from Williams Commerce was available to comment on the completed development project. ‘We’ve been working with Bonnington Plastics for some time now, and have been closely involved as the company’s needs change in response to continued success. This comprehensive site redesign is part of our strategy to evolve Bonnington Plastics into one of the top UK importers, not only in terms of trade, but usability and conversion rate.’
Williams Commerce are the current leaders in B2B wholesale eCommerce. They currently provide online marketing solutions to 50 out of the UK’s top 100 wholesalers and importers. Operating out of their headquarters in the heart of Leicester, the company are helping companies worldwide develop their B2B eCommerce business.