B2B e-Commerce specialists Williams Commerce report rise in demand for Branding Services

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Historically, trade businesses have often seen branding as something of an afterthought, marketing instead towards a smaller, practical, and more informed audience. Williams Commerce suggest, however, that this trend may be changing.

Williams Commerce

B2B e-Commerce specialists Williams Commerce report rise in demand for Branding Services

Presenting an authoritative and capable brand identity is necessary to draw in customers, from that point prices and experience can keep them there.

With year on year growth in online and mobile sales and the on-going fight for online market share, brand has never been more important. Nurturing brand identity to inspire loyalty and recognition has long been a core strategy for public-facing industries, including retail and the financial services. Historically, the trade sector has held substantially less interest in branding, operating through more closed channels, such as business and trade directories, instead.

Yet in the digital age, this is beginning to change. The internet provides businesses with an unprecedented level of reach, to an almost limitless potential audience. Yet this visibility is, by its very nature, shared with every figure in the industry, and being able to stand out from the crowd has never been more essential.

In the experience of Williams Commerce, trade-facing companies; drop shippers, wholesalers, and manufacturers, are increasingly turning towards professional branding services to differentiate themselves from the chaff, along with the tougher online competition. Web and logo design help immensely with identification and draw, while considering and utilising appropriate methods of engaging an audience online are essential, from general focus company blogs and news channels, to analysis of lead-generation on social networking tools.

Keri Williams, Director of Williams Commerce, had opportunity to comment. “Branding is starting to play a far more significant part in the lives of trade businesses. It’s more difficult to rely on local custom when everyone is just a Google search away from your wider competition, after all! Many of our clients have years of experience working within their sectors, but don’t realise this experience doesn’t speak for itself. Presenting an authoritative and capable brand identity is necessary to draw in customers, from that point prices and experience can keep them there”.

Williams Commerce are a Leicester based digital marketing agency, focused on helping companies enter the challenging yet productive world of B2B e-Commerce through website development and promotion. If you’re interested in the company’s branding service can contact Williams Commerce at sales(at)williamscommerce(dot)com, or call on 0845 0942 404, and find out how Williams Commerce could build a marketing strategy that’s right for you.

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