Optimism for Businesses Embracing the Digital Revolution

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Despite the prevailing media outlook on the high street tends to be bleak, Williams Commerce are pleased to see many businesses making an effort to embrace the digital revolution.

b2b ecommerce

Optimism for Businesses Embracing the Digital Revolution

A trade website should efficiently self-service your existing customers, whilst becoming your best performing salesperson by bringing in incremental new business.

With much doom and gloom reported in the media regarding the demise of the high street, a very bleak picture has been painted of the UK’s so-called crumbling, tumble weed filled high streets with the view of consumers at home, glued to their iPad and mobile and shopping online. The reality is, however, that many forward thinking retailers are using the huge growth in new online channels to their advantage as they apply radical thinking, creating an integrated high street and online experience.

An article in the February edition of Marketing Week provides some evidence for this optimism. Companies like Google are raising awareness around mobile usage in bricks and mortar stores and raising attention to their innovative tools from linking online behaviour to offline purchase behaviour, mapping and video chat functions.

There are many examples of where retailers are successfully blending online and offline experiences, from Click and Collect to offering free Wi-Fi in store. Independent digital applications in-store allow retailers to showcase their entire product range, providing consumers with the ability to order items unavailable on the shop floor, delivered direct to their home or outlet. It poses an exciting time for the retailers investing in new technologies, and embracing what can be viewed as an opportunity to extend their brand and sales across the online and retail store format.

Integration between the offline and online is also happening across the B2B sector. Williams Commerce, providers of ecommerce and software solutions, have built powerful, integrated ecommerce platforms for dozens of wholesalers, including Masters Golf, Bonnington Plastics and Benross to name just a few. Robert Williams, MD of Williams Commerce, was available to comment. “We are seeing many wholesalers desiring access to new online sales channels. A trade website should efficiently self-service your existing customers, whilst becoming your best performing salesperson by bringing in incremental new business. Our new mSeller app is transforming the way field sales representatives interact with customers. It’s an incredibly powerful mobile based app allowing sales personnel to showcase their up-to-date product catalogues and place orders through the iPad, which is fired directly into the sales order processing systems. The feedback from our wholesaler clients regarding mSeller has been fantastic. They absolutely love using the technology and the efficiency it creates.”

Next generation mobile sales apps like mSeller are a great example of how wholesalers and manufacturers are integrating their online and offline experience for their customers.

What’s becoming evident is that the growth in online can be viewed as a real opportunity across both B2B and B2C sectors for lateral thinking business owners prepared to invest in the technology, driving both their digital and offline business channels forward.

Williams Commerce are B2B ecommerce specialists offering digital marketing, IT services, ecommerce and software solutions nationally and worldwide across a diverse range of wholesalers, suppliers and manufacturers. With their team of Microsoft dot net and PHP developers and their specialist knowledge of integration across many business systems including Nav to Magento, they have become the partner of choice for the UK’s wholesale sector.

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Matthew Banes
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